Roberto Cavalli 40th Anniversary

Roberto Cavalli is launching a new women's fragrance called Anniversary. Photo: Courtesy of Roberto Cavalli

Forty is fabulous!

Apparently that's what Roberto Cavalli thinks and he's celebrating four decades in the fashion biz by launching a fragrance aptly named Anniversary.

"During these first 40 years, I followed the dream of beauty. I created perfumes that applaud female sensuality and give women the possibility to wear a dream," Cavalli told WWD.

The fruity floral has an iridescent hue that is poured into a bottle bearing the brand's signature serpent and packaged in a golden box with the 40th anniversary logo.

Anniversary is set to make its debut in October.

See which buxom beauty just announced that she will drop her second fragrance next year.