The clothing line will launch next month, just in time for the movie's Aug.13 release date. The pieces arrive hot on the heels of the "Eat, Pray, Love" perfume and candle collection by Fresh. Should we call this phenomenon "Eat, Pray, Love, Spend"?
Wong found strong parallels between Elizabeth Gilbert's best-selling book and her own life. "I too have just emerged from a very difficult divorce and have my holistic retreat and spiritual sanctuary not in an ashram in India but in the remote and healing green balm of the beautiful, remote jungles of East Maui," she explains.
Of the three locations in Gilbert's compelling story of self-discovery -- Italy, India, and Bali -- Wong gravitated to the segments set in India and Indonesia.
To reflect them, Wong whipped up a series of embroidered separates based on sarongs and vintage Indian saris.
Though fluid and comfortable, the pieces are far dressier than what you'd wear in an ashram. The camisoles, pajama pants, cocoon coats, and side-slit long skirts are done in silk with elaborate embroidery in floral and paisley motifs.
Strong colors like peacock blue, turquoise, and crimson evoke the book's exotic locations. Styles in white and black fill out the range.
While the Italy section of Gilbert's journey isn't directly referenced, the draped jackets and drawstring waists could certainly accommodate some indulgent gelato and pizza.
The collection will range from $175 to $450 and be sold primarily at national department stores such as Neiman Marcus, Saks Fifth Avenue, Bloomingdale's, and Dillard's, as well as through Wong's Web site.
Has Wong found her equivalent of Gilbert's Brazilian love? Not yet, she says, but "I'm definitely keeping my porch light on."
As for what Julia Roberts herself will wear in the film, we'll have to wait and see....