"Our customers love the idea of meeting the creator of a brand," he said, referring to QVC's communication capability. However, shoppers also like to "smell, touch and try product and we are not in that business," said Allen Burke, the director of beauty merchandising for QVC. Conversely, if Sephora could do it, he added, "they would love to have Tarina in their stores everyday. That's impossible and that's a role we can play."
Tarina Tarantino Beauty products start at $15 for a powder shadow called Magic Hour Smudge Pen and run up to $69 for her five-piece Fuchsia Revolution Brush Set.
What Tarina Tarantino beauty goodies are you looking forward to snagging from QVC?
In other beauty news, a recent study has found that more than 20 percent of women take their eyes off the road to check themselves out in the rearview mirror.