"The Hills" star Audrina Patridge now joins cast mate Kristin Cavallari and a host of other celebrities including Kim Kardashian, Nicole Richie, and Rachel Bilson as the face of Bongo, a brand that first made a name for itself in the '80s because of its skin-tight denim.

"Generations of women, including my mom and sisters, have loved this iconic brand," Patridge said in a statement. "And it's exciting to be a part of something that is so classically cool, American."

In the Fall 2010 ads, which were shot in New York by Tony Duran, Patridge poses in lace-print tanks, plaid panties, a midriff-baring zip-up vest, a cropped striped top, graphic tees, a frosted jean jacket, plaid button-downs, and, of course, plenty of curve-hugging denim.

"The concept behind the shoot was very flirty, sexy, and pinup style..." Patridge says in a behind-the-scenes video clip (below).

"Bongo's a great brand for going back to school because it's affordable and stylish. There's some really cool striped tops that tie in the back that I love. And all the jeans fit really nice and comfortable and make it look like you have a cute butt. Those are my favorite!"

The goods will be sold exclusively at Sears and Kmart this fall.

Expect to see Patridge's ads in the September issues of Cosmopolitan, Teen Vogue, and Seventeen, as well as plastered all over Sears and Kmart. The reality star will also make personal appearances on behalf of the brand.

Meanwhile, see which other celebrity recently revealed her Fall 2010 campaign.