Salvatore Ferragamo Fall/Winter 2010 Campaign

Ferragamos's fashion fairy tale. Photo: Bruce Weber for Ferragamo

Step aside, spring chickens.

For its Fall/Winter 2010 campaign, shot by superstar photographer Bruce Weber, Salvatore Ferragamo is giving a trio of "vintage" supermodels the starring role.

Bimba Bosé, 34, co-stars with 40-year-old Kirsten Owen, and Stella Tennant (who turns 40 in December) in the elegant new ads, shot in April on the lush grounds of the White Coast Plantation wildlife sanctuary bordering Georgia and Florida.

Though one of Weber's last gigs saw him shooting near-naked hunks for the relaunched Abercrombie & Fitch Quarterly (good times, good times), the Ferragamo campaign is a family-friendly affair -- literally.

Owen's two children and male model Peter Johnson's three children also star in the beautifully earthy shots.

"Outdoor activities and a relaxing family setting are surrounded by nature's calm in which animals and plant life help to create a feeling of sophisticated energy and spontaneity," the company says in a press release.

Frankly, we're just thrilled to see some veteran models get some face time. Show 'em how it's done, ladies!

Meanwhile, check out Madonna in Dolce & Gabbana's Fall 2010 campaign and read what the designers told us about working with the star.