So what if they are targeting states with the highest teen pregnancies? They ARE in business to make money, right?

If you sold ice, would you set up shop in Alaska or Arizona?

I find this article a bit offensive. Teens are not the only age range that shops at Forever 21. Why is it because the store is namde Forever 21 it is assumed just teens shop there? Everytime I am at Forever 21 the majority of people in the store are women in their 20's. I am a mom of 3 and 28 yrs old. I still shop there as well as my 23 yr old sister. Their clothes are cute & affordable. I welcome the maternity section. If I choose to have more children I would want maternity clothes that are stylish.

I wish these people would get their facts straight before printing a story. When Love 21 first debuted it was targeted at the consumer who was too old to wear sparkly pink tube tops and mini skirts but not old enough to wear half the crap they put in the women's departments that even today my grandmother wouldn't be caught dead wearing. As a 26 year old woman, I felt there was no in between for people my age unless you want to shop at Express and the Limited and pay $$$$ for a stinking simple top. Love 21 offered more mature (while still young and fun) clothing at a reasonable price.
Correct me if I am wrong but most women who start families are in their 20's, way below retirement age. So it makes sense to offer maternity clothes as part of the Love 21 line. Who says just because you are pregnant you have to start being a frump? I applaud Forever 21 for offering this new line, it is about time there are some nice cheap maternity clothes out there because God knows not all of us can afford to shop at Pea in the Pod or any other upscale maternity stores that have nice clothes.

As a three time mom who had her first child at 21, I welcome the new line!! I'm a small, petite person who can't wear most maternity clothes from other stores. Also, who wants to spend a lot of money when you only wear this stuff for about 6 months tops?? Why can't I look stylish while pregnant?? Tent dresses are out, thank God!! Btw, not all young pregnant girls are on welfare and foodstamps!! Some are like me and work for a living.

Steve, stfu. You don't get to decide a damn thing. Learn how to be a decent human being. That's what you should be concerned with.

Almost everyone I know who shops at Forever 21 is in there 20's and 30's. I know of only 2 teenagers who shop there, and they are both 17, and neither is pregnant (or plans to be in the next 5 years). To me, the name 'Forever 21' suggests wanting to basically stay, well, FOREVER 21. How hard is that to understand? Why is it that so many asshats have missed that? This article is just more of AOL trying to stir sh** up.

First of all I wanna make a point here with STEVE yes our country is full of difference races who abuse the state bennefits.there are women out there that have worked since they were 15 and 16 years old who have paid into this state bennefit that means us women who have worked for 7 plus years full time who didn't get to see any of that money have EVERY RIGHT to use this! You can't judge everyone who uses the state or wic because some of them are just like you who work and didn't see anything for what they took from them until they had no choice but to use it. And this new line doesn't seem to be targeting younger teens it seems like there trying to make women who are pregnant feel comfortable please believe I would of loved to of had the chance to wear there line. I price is a plus because most maturnity stores are very costly and to me seems outrageous! Coming from a person who worked as a Visual Merchandiser Manager at Forever 21 I think its a great add to there line and don't think people have any right to target a store for a new clothing line why not target musicians and actresses for making girls want to be thin and making them bulimic and anorexic there are bigger problems in the world then teen pregnancy.

When is aol going to take these idiots like 'minadez' and 'ispy' OFF the comment section? It seems every comment section I have read has the same crap which has NOTHING to do with the story or opinion.

I don't think it's a coincidence that they chose the states that they did.

The overall tone of this article is that what they're doing is a bad thing. If there's a particular market shouldn't they advertise towards it? If that particular market is largest in specific areas shouldn' that be where they test the new product line?
Contrary to the author of this article's line of thought that the phrase "select markets" means certain specific areas, the phrase is a very general phrase and does not have a set definition.

forever 21 is simply selling to the market and if they didnt sell the clothes would less girls be pregnant?
do girls get pregnant so they can shop for forever 21?
no, they are just selling what those women need and want(because not only teens shop at forever 21)
and STEVE thanks but as a legal immigrant who is a minority oh and a teenage girl who works, and whose parents both work decent jobs its you who should be treated with an operation that shuts your mouth. and no thanks im not a unwed mother and or in need of an abortion any time soon. but really steve get over yourself. and birdsandbugs who are you lecturing?

What the hell?! Most of the shoppers at Forever21 who I know of are in their twenties (or even their thirties), not their teens. I don't see an issue with twenty-something first-time moms being able to buy maternity clothes that are not frumpy or over-priced, and at a store where they already shop. And the company is free to select stores themselves to test out their new line at; perhaps they even chose less-expected locations because there would be less competition for trendy maternity-wear at some of them. As for the rest of it... let me just say that I do not think well of you at all for assuming that all girls are stupid and that all men use women for sex; while there are certainly people who meet those descriptions, to assume that it applies to everyone is foolish, close-minded, and downright discriminatory (not sexist, per se, since you are clearly discriminating against both sexes; I wonder who would meet your requirements for not being judged by things that they have no control over). And which, may I ask, are you; stupid or using others for sex, hmm? And have you never heard of a middle ground between "disgusting [and] sex-crazed" and "angels, not weak, pleasure hungry primates"? You are certainly entitled to live your life how you want, but please do not pass judgement on every person who does not choose to live in one of the extremist boxes you paint, but rather has a more moderate lifestyle.

they are ruining forever 21, first with the guys wear and then stupid kids clothes, now pregnant broads?

Today's teen girls need to stop shopping for maternity clothes and start shopping for a little self-esteem. Having 3 kids by the age of 21 with 3 different baby daddys is not going to bring them the love they're so desperately seeking... only a skanky reputation, a trailer park, and a miserable life. Forever 21 is exploiting the ignorance and naivete of young girls. This company obviously sees a huge social problem and, instead of offering possible solutions, figures out a way to make more $$$ and buy the CEO another vacation home in Tuscany. Shameful.

Well, I'll say this for the compan - If their target demographic is pregnant teens, they've hit a motherlode of a market.

I never felt that Forever 21 was an exclusively teen store. I'm sure many shop there, but I thought it was for the 20's, 30's and maybe even 40's women who want the younger styles would shop there. I think this article was off base. Personally, I think most of the stuff at Forever 21 is pretty cheesy and H&M, their biggest competition, is even worse. Quite frankly, I think the clothes the young people wear today are awful - not only poor styling, but the quality is terrible. But, then most young people wouldn't know quality fabric and construction if they saw it, so they can be sold any junk. That wasn't true in the past when women sewed and knew something about fabrics and quality construction.