Before the daily version of Women's Wear (as it was called at the time) premiered on July 13, 1910, the paper was a quarterly supplement to the Daily Trade Record, which later became the menswear paper DNR.
The daily, which included stories such as "Talk of a Craze for Black in Paris," "The Coming Fashion in Hats," and "Indications of Change in Skirt Fashions," cost one cent per issue, or $3 for a one-year subscription, and was aimed at businessmen in the garment industry.
"There is probably no other line of human endeavor in which there is so much change as in the product that womenkind [sic] wears," the editors of the paper spelled out as their mission statement.
"This brings about an enormous amount of traveling, and the result is that important men in all departments of women's wear are scattered everywhere over the earth's surface and lose track of events and happenings, which it will be our purpose to try and chronicle as briefly as possible, so that these men can pick up and, at a minimum of time and expense, keep posted. A knowledge of what has transpired is most important and Women's Wear will aim to do this."
And while the clientele has expanded to both men and women, the aim to serve the industry has remained largely the same a century later.
In 1927 the paper changed its name to the current title of Women's Wear Daily (WWD), while the signature block lettering that appears on the cover today made its debut in 1994.
Want to see what else has changed with the famed paper over the years? Check out WWD's celebration of the company's history in the "Back in Time" gallery on wwd.com, which shows the first issue, as well as pivotal moments in fashion including Giorgio Armani's strong-shouldered suits, Yves Saint Laurent's work in the '90s, and Perry Ellis's punked-up looks of the late '80s.
The site also has bonus features, such as archived articles and interviews with a 20-year-old Naomi Campbell and coverage of important milestones like Rodarte's first fashion show.
Expect more 100-year-old birthday celebrations for WWD to continue into November of this year.
In the meantime, check out which newly launched feature is moving WWD firmly into the future.