tommy hilfiger fall 2010 ad campaign the ultimate tailgate models fall clothing

The fashionable (and fictitious) Hilfiger family. Photo courtesy of Tommy Hilfiger

Our version of a tailgating party: Burgers, beer, and the shameless wearing of jerseys and face paint.

Tommy Hilfiger's version of a tailgating party: one ridiculously well-dressed family.

In Hilfiger's new Fall 2010 campaign, dubbed "The Ultimate Tailgate" and photographed by Craig McDean, the designer's All-American duds are modeled by the fictional "Hilfiger" (imagine that) family, which includes Mummy, Daddy, two basset hounds, and a Portuguese exchange student, the company says in a press release.

And if anyone else is having "Royal Tenenbaum" flashbacks, you're not alone.

"I am very excited about this new ad campaign as it takes our visual identity in a fresh direction while respecting our brand aesthetic," Tommy Hilfiger says in the release.

"This is the first campaign to truly capture the brand's 25-year heritage of twisted preppy American sportswear.

"I love how, like the fall collection, the images truly jump off the page."

They sure do... but would it have killed them to have thrown in a chicken wing? These folks are giving us a complex!

Expect the Hilfigers to stick around for a while. The "family" will appear in future installments and are profiled in detail on the "Meet the Hilfigers" section on Tommy.com.

Plus, don't miss the company's other big news: the debut of the Ultimate Preppy radio station on Pandora. Muffy and Thad will be besides themselves.

Meanwhile, check out Salvatore Ferragamo's fall campaign starring '90s supermodels.