Keds/Whitney Museum Bloomingdale's

A work in progress. One of the Keds/Whitney Museum windows at Bloomingdale's in NYC. Photo courtesy of Keds

Have you ever wished you could see what an artist goes through as he/she puts paint on canvas?

Keds, the Whitney Museum of American Art, and Bloomingdale's are giving you that chance, thanks to their new Works on Canvas initiative.

Twice daily (10:30am to 2pm and 4:30pm to 8pm) from now until July 21, three young artists will make Americana-inspired art in the Lexington Avenue windows at Bloomingdale's flagship store on 59th Street in New York City.

"Our brand is a 94-year-old part of Americana," Kristin Kohler Burrows, president of Keds, tells StyleList.

"Keds have been worn by icons like Jacqueline Onassis, on 'Leave It to Beaver' and 'Gilligan's Island.' We wanted to give back to the arts, and the Whitney Museum is an American icon and part of New York."

The three emerging artists, Jee Young Choi, Natalia Yovane, and Erica Greenwald, were selected by a panel from Keds, Bloomingdale's, and the Whitney.

Keds/Whitney Museum Bloomingdale's

Another Keds/Whitney Museum window at Bloomingdale's in NYC. Photo courtesy of Keds

All three checked in to their new work spaces, decked out in casual artists' garb complete with white canvas Keds, which will surely be paint-speckled works of art before the trio completes their assignments.

As you watch the artists create, you can also customize your own pair of Keds with an innovative touch-screen program. Users can choose which color or pattern to put on the sneaker body, upper, and tongue, then save or e-mail their design to have it created.

In related news, read how John Varvatos decked out his store windows to celebrate Guitar World magazine's 30th anniversary.