Janet Jackson's Blackglama Fur Fall 2010 Ads Upset PETA

by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)
Posted Jul 16th 2010 at 6:10PM

Jackson snuggles up in black mink for Blackglama's Fall 2010 ad campaign. Photo: Courtesy of Blackglama

After tapping a string of models (including Naomi Campbell, Cindy Crawford, Linda Evangelista, and Gisele Bunchen) to front its most recent campaigns, furrier Blackglama is back to using celebrities for its classic "What Becomes a Legend Most?" ads.

This year's girl: singer-actress Janet Jackson.

The 44-year-old superstar joins a list of Hollywood elite, such as Audrey Hepburn, Diana Ross, Elizabeth Taylor, Sophia Loren, Liza Minnelli, Lauren Bacall, Marlene Dietrich, Judy Garland, and Lena Horne, who have starred in the black-and-white ads during the past four decades.

"If someone would have told me later in life that I would be alongside such legendary entertainers, I would have never believed it," Jackson said in a behind-the-scenes interview at New York City's Milk studios, where the campaign was produced. "When we did our first shot, that's what was going through my mind."

Showing off her newly cropped hair and signature sky-high cheekbones, Jackson wears several all-black ensembles with pieces of black mink, which the star holds up to frame her face in most of the shots.

Of course, this being fur Jackson is wearing, PETA has already issued statements on the matter.

"You told me that you were always aggravated at photo shoots when stylists would try to throw fur on you and that you were even wary of wearing fake fur out of concern that it might actually be real or look real in photos and send the wrong message," PETA Senior Vice President Dan Matthews wrote to Jackson in a letter obtained by Black Voices.

"You were very straightforward and sensible about it. What happened?"

Jackson herself has stayed mum on the issue, instead choosing to talk about what the campaign means to her.

"What makes a legend, to me, is someone who has made a major mark on the world that lasts forever. Not just with their art, but for example, Elizabeth Taylor is a legendary actor, but [there is] also her humanitarian efforts, working with AIDS and AIDS research," she says. "That, to me, is what really makes someone a legend. I have too much to accomplish to consider myself a legend."

Expect to see Jackson's Blackglama ads in the September issues of Vogue, Harper's Bazaar, and W, among other fashion magazines, as well as on a billboard in Manhattan's Times Square.

In other news, check out Pamela Anderson's new ads for PETA, which were deemed too hot for Canada.

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Filed under: Fashion, Celebrity, News, Designers & Brands, Celebrity Style
Tags: Ad Campaigns, Advertising, Animal Rights, Blackglama, Celebrity Ad Campaigns, Controversies, Fur, Furriers, Janet Jackson, PETA

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READER COMMENTS

(162)Add A Comment

Marie Walsh, 7-16-2010, 6:46PM

I love this stylist site, it gives me lots of ideas

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Serena, 7-16-2010, 8:46PM

I`ve just become an ex Janet Jackson fan.

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Chris1814, 7-16-2010, 11:50PM

^^^ yeah, I'm sure Janet cares. What's the last Janet Jackson album you bought?

Ppl make such a huge deal out of OTHER PPL wearing fur.

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Deelia, 7-17-2010, 2:19AM

WOW She's wearing fur! Millions of animals are killed each day for different purposes. That is why God created animals.

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DivaTalk, 7-19-2010, 11:27AM

Precisely. Ever wonder how we would eat them if we didn't skin them? What about those cultures that wear only hides and skins - what would they don? Lesson of the day: Circle of life. Teacher: King Mufasa and his subjects. Central truth: Animals know better that if we didn't skin and eat them, they'd skin and eat us because their brains would be better evolved and speech would enable them to discuss the next human/s to be killed - strategically. I'm just saying.

Pam, 7-19-2010, 4:28PM

Humans are animals and I vote for you to be skinned.

Lindsay, 11-03-2010, 6:04PM

Oh, so you think the magical man in the sky created animals to be fur coats? Also, to the comment above mine, when's the last time you ate a mink?

d, 7-17-2010, 8:02PM

There should be a boycott for PETA to retract their comments on Janet Jackson as she never said nothing about Peta I know they value lives of animals more than human lives. We need to write, emails, blogs, and call for retraction and a apology for Janet jackson. They didn’t slam Blackglama’s other legends (majority being white) they had involed in the past with that signature campaign I find it horrible. I’ve never heared of Blackglama furs before this. So thanks Janet for that. But also Janet being number one on Itunes for a single performance on the the number 1 rated show AMERICAN IDOL. Out shining the winners and guest on the show with her amazing performance. Janet is relevent NO PETA, NO PETA NO PETA. Let’s spread the wprd they can’t bully people like this. boycott Peta
757-622-7382 and dial 2.

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smarty p, 7-17-2010, 10:25PM

I agree about PETA; they are an awful organization. But you're wrong about them not attacking other Blackglama models. Cindy Crawford modeled for Blackglama about six years ago, and PETA attacked her relentlessly, even physically threatened her. A couple of years after that, they did the same thing to model Elle MacPherson, who modeled for Blackglama. They threatened to harm her as well. More recently, Elizabeth Hurley modeled for this fur company and PETA attacked her as well. So your race card simply does not apply. Tons of WHITE celebrities have been attacked by PETA for wearing fur. Newsflash: Most of the time people believe that racism is the cause of some behavior, it is likely caused by something else. In this case, PETA is made up of a bunch of small-minded zealots, who then brainwash other people (mostly young people) into their one-side arguments by showing phony videos or who knows what. They then try to coerce others to behave as they want them to behave. PETA does very little to actually help animals, but they do a whole lot to manipulate people.

MaryRM, 7-18-2010, 9:34PM

I am no fan of PETA, but really, I had thought Janet Jackson was more enlightened than this. And God did not put animals on this earth for us to kill, they are not here for us to use as we please, we are part of the natural balance, a part of the food chain. Raising penned animals for the sole purpose of wearing their fur is ridiculous, unnecessary and unnatural.

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MeritaBread, 7-19-2010, 11:20AM

God gave MAN (mankind) dominion over all things in the earth, sea, and atmosphere, to do with as he saw fit. Of course, He expected that man would use that dominion wisely. The use of animals for their fur is wise use of that dominion. God Himself set the example. He made the first REAL clothes for Adam and Eve to wear! And what material did HE use? FUR!!!

Compassion, 7-20-2010, 7:13AM

You idiots. First of all humans made religion to justify whatever stupidities happened to be going on at the time. Than just a ignorant and stupid humans continued the tradition. Why don't you join us in the 21st century.

ENNUI, 7-19-2010, 7:15AM

NOT SURPRISING...SHE WEARS WHITE WIGS, IS SELF-HATING LIKE HER BROTHER WAS, AND COMES FROM ONE OF THE MOST DYSFUNCTIONAL FAMILIES IN HISTORY...A TOTAL MESS.....

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anni, 7-19-2010, 11:59AM

Just a liar, like that pack of wolves she was raised with. What about her 9 year marriage that was a 'secret'. Latoya has stretch marks all over her stomach but where is her "child"? Liars, liars, liars.

Two Jackson bros have the same baby-mama? WTF What does that show your kids, you bunch of inbreeding freaks. Your kids halfbrother is his cousin? Shame on these fools. I hope NO ONE looks up to these liars.

Maradebe, 7-19-2010, 1:44PM

Ennui - what vanity? It comes through in your large-capped rant about this professional woman's family. So, what's YOUR esthetic, Ennui? Just wondering what YOU look like....Anybody so vain must be projecting their deficiencies (moral, physical, sexual - take you pick) out on someone they in fact see as perfect like Janet J - as a way to transfer that vacuity. There's a shrink on call ..wherever it is you live.

exoticodoc2, 7-19-2010, 7:22AM

PETA are whackos, who cares what they think, ignore them.

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exoticdoc2, 7-19-2010, 7:23AM

By the way, for those interested, if you sometimes post comments on Pop Eater (and their related popsugar) or Politics Daily or Luxist, they will censor what you say, and not just for vulgarities. If the comment is not PC enough and disagrees with what they think, they will not post it. I found it ironic in that the place I tested this idea with popeater was on the article on Muslim censorship, via threats of violence (surprise, surprise), of South Park. So just be aware that Pop Eater is into censorship big time. Two of their favorite protectorates are Muslims and illegal aliens. Politics daily will also follow suit and censor an absolutely true, non-vulgar comment simply because they disagree with it and it is not PC enough. I have been repeatedly testing the popeater and Politics Daily comments section and they also censor any negative comments about themselves, such as this. Apparently they are ashamed of what they are doing and trying to hide it. In soome, popeater was censoring comments while allowing others to use profane vulgarities. How inconsistent. The latest confirmatory test was 7/17/10.

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MeritaBread, 7-19-2010, 11:32AM

You are SO right about popeater censoring comments. My comments rarely get posted there anymore. Notice that the vast majority of comments that are posted are of the same mind. I have started going to their e-mail us site and calling them on censoring my comments, but so far to no avail. Glad you pointed this out.

Penny, 7-19-2010, 7:24AM

It was 85 below zero, I was driving to work a night shift (I'm a nurse) in a rural part of ND. I hit a snow drift and went into the ditch. No cell phone at the time, 1986.. after 45 minutes, I took my coat off, turned it inside out. That coat kept me warm, safe and relieved I didn't wear my other winter coat because I was there for 3 hours before a missle crew from the Minot Air Force base came by and got me out, thanks guys but that coat saved me and fur isn't a horrible thing to wear. Sometimes it's the only logical thing to wear. So don't bastardize a product that has sense to wear.

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yusuf, 7-19-2010, 7:35AM

is peta protective of all animals or just the fur bearing ones? are they against the slaughtering of animals for food, for leather, for basketballs? sure, we can all live without wearing fur. we can also live without, eating meat. is peta opposed to the very popular carnivorous diets of most of us? do they protest upscale, low-scale and no-scale eateries which boast meat menus "to die for," and to die from. some people oppose the eating of horse flesh and give no thought to the murder of cattle to fill our stomachs and clog our arteries. if i spoke for Janet, or Elle, or Liz i would say, "peta people, turn vegan, rid your lives of leather and we will repudiate and abandon our furriers. and peta-people, your leather liquidation must be verified by an outside source.

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