Daria Werbowy and Elettra Wiedemann channel the roaring 20s for Lancome's Fall 2010 campaign. Courtesy Photo

This Fall, Lancôme relives the roaring decade of the '20's, with a makeup collection designed by artistic director Aaron De Mey that is etched in burned plums, metallic charcoals and elegant nudes straight out of the Gilded Age.

We're loving the flapper-chic ad campaign, which features Daisy Buchanan-like bobbed models Daria Werbowy and Elettra Wiedemann in their first co-appearance for the French luxury brand, shot under the masterful lens of fashion photographer Mario Testino.

And De Mey agrees.

"Together, this pair perfectly expresses my vision of a hedonistic era during which women freed themselves of conventions and were able, for the very first time, to express their personality through their style, clothes, hair...and of course their makeup."

Our stand-out picks include La Rose Deco, an all-over sheer shimmer powder designed in the shape of Lancôme's iconic rose, as well as Ombre Magnétique, a gel shadow that is the primary product used to create the captivating sparkle that you see on the eyes of both girls.

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To get that flapper-fabulous eye, De May recommends blending Ombre Magnétique in Black Macadam on the outter "v" of your eyes, while concentrating the Urban Silver shade on the inner corner. Blend the two hues into one another with your finger or a shadow brush to smoke, and then line the top and lower lash lines with liquid Artliner in Sparkling Noir. Finish with Le Crayon Khôl in Black Ebony on your waterline to intensify.

Flappers were also known for their short yet vibrantly painted and glossy nails. A trio of mini nail polishes coyly named Kissed By Paris rounds out the look, in shades of shimmer-infused red, plum and salmon pink-coral.

Courtesy Photo



All products are currently available on lancome-usa.com, save for the Ombre Magnétique, which is scheduled to launch in August. We hear that makeup-istas are already forming a wait list for the product now, with the brand promising to ship orders by August 15th.

It's all enough to get us dancing the Charleston.

Speaking of makeup, don't be afraid to match yours to your outfit. Check out Michelle Obama's secret to wearing matchy-match colors.