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Lancôme Launches French Coquettes Fall 2010 Makeup Collection - Pro Tips for a Flapper-Fab Eye!

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Jul 16th 2010 at 2:15PM  
7 Comments
Share

Daria Werbowy and Elettra Wiedemann channel the roaring 20s for Lancome's Fall 2010 campaign. Courtesy Photo

This Fall, Lancôme relives the roaring decade of the '20's, with a makeup collection designed by artistic director Aaron De Mey that is etched in burned plums, metallic charcoals and elegant nudes straight out of the Gilded Age.

We're loving the flapper-chic ad campaign, which features Daisy Buchanan-like bobbed models Daria Werbowy and Elettra Wiedemann in their first co-appearance for the French luxury brand, shot under the masterful lens of fashion photographer Mario Testino.

And De Mey agrees.

"Together, this pair perfectly expresses my vision of a hedonistic era during which women freed themselves of conventions and were able, for the very first time, to express their personality through their style, clothes, hair...and of course their makeup."

Our stand-out picks include La Rose Deco, an all-over sheer shimmer powder designed in the shape of Lancôme's iconic rose, as well as Ombre Magnétique, a gel shadow that is the primary product used to create the captivating sparkle that you see on the eyes of both girls.

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To get that flapper-fabulous eye, De May recommends blending Ombre Magnétique in Black Macadam on the outter "v" of your eyes, while concentrating the Urban Silver shade on the inner corner. Blend the two hues into one another with your finger or a shadow brush to smoke, and then line the top and lower lash lines with liquid Artliner in Sparkling Noir. Finish with Le Crayon Khôl in Black Ebony on your waterline to intensify.

Flappers were also known for their short yet vibrantly painted and glossy nails. A trio of mini nail polishes coyly named Kissed By Paris rounds out the look, in shades of shimmer-infused red, plum and salmon pink-coral.

Courtesy Photo



All products are currently available on lancome-usa.com, save for the Ombre Magnétique, which is scheduled to launch in August. We hear that makeup-istas are already forming a wait list for the product now, with the brand promising to ship orders by August 15th.

It's all enough to get us dancing the Charleston.

Speaking of makeup, don't be afraid to match yours to your outfit. Check out Michelle Obama's secret to wearing matchy-match colors.

Read All Comments
Filed under: Beauty, News, Makeup
Tags: Aaron De Mey, AaronDeMey, daria werbowy, DariaWerbowy, ElettraWiedermann, fall 2010, Fall2010, lancome, Mario Testino, MarioTestino
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READER COMMENTS

(6)Add A Comment

Barbara, 7-17-2010, 8:34PM

3 stars vote downvote upReport
Barbara

If I could look like Them I would buy that, They are so pretty

Reply »

SunnyHawaii, 7-17-2010, 11:04PM

2.5 stars vote downvote upReport
SunnyHawaii

Some women are such slaves to fashion. "Yes, we must do this because Lancome told us to do so." Translation for Lancome: $ $ and more $ $. Advertising and hype all free. Sheesh. I think the looks shown are pretty, BUT, it's a night look. Just because it looks good on them, pretty models, doesn't mean your skin tone and other features will make it attractive on you. Not a day look and even in these photos the make up is quite heavy. If you go to work, you'll be known as the office hooker.

Reply »

Ohtar, 7-18-2010, 2:10AM

2 stars vote downvote upReport
Ohtar

It's not a 'day look' is right. It's not even a 'night' look. It's an 'advertising look'. Of course they packed on the makeup, they're advertising how matte and clean the makeup is. The colors can easily be made to work into a night or day or afternoon or whatever look. Buying the makeup doesn't mean you HAVE to apply it the way it is in the advertisement. And the colors of dark blue, dark purple, and black along with the peach and wine lipstick are, in fact, colors that can work with any skintone. All you need is to watch a few videos on how to apply certain looks for night and day. Youtube works for that.

»

John, 7-18-2010, 8:46PM

2 stars vote downvote upReport
John

So glad that the "Flapper Chic" is en vogue" this coming Fall Season. I have been seeing small hints of it. The look was step one in Hollywood Glam. Now, let's 21 Century twist to it and see what the fashion divas will do on the red carpet.

Reply »

amlngn, 7-18-2010, 2:56AM

2 stars vote downvote upReport
amlngn

Roaring 20's??? whoa those color look like they could have only been created in the 2000 era. Why is everything such a gimmmick. I would be very curious exactly what products were available in the 1920's to women, I bet it wasnt anything like this paleet, but its a good marketing ploy (to some).

Reply »

kevin, 7-18-2010, 4:44AM

2 stars vote downvote upReport
kevin

I agree Amingn-- That look was probably impossible in the '20s'.

Reply »

 
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