Fall 2010 Gucci ads Raquel Zimmerman fox coat

Desert rose. The Fall 2010 Gucci ads featuring model Raquel Zimmerman. Photo: Mert Alas and Marcus Piggott

It looks like Gucci has gone back to the desert for its Fall 2010 ad campaign.

You might recall a couple of desert-themed ads in the Tom Ford era, as well as the images of Natasha Poly running hand-in-hand with a hunky model over rocky terrain for the 2008 Resort ads.

This time around, Gucci enlisted 27-year-old Brazilian model Raquel Zimmerman, who is also the face of Chloé this season, and male model Nikola Jovanovic and placed them in the dry Marrakech desert along with, oddly enough, a cozy cold-weather wardrobe.

Comfort aside, the images, shot by Mert Alas and Marcus Piggott, are gorgeous. The palette is all rich browns, golds, and aqua blues, while the photography duo employed the same technique and angles as in their Spring 2010 Gucci ads, giving the already leggy models maximum elongation.

Fall 2010 Gucci ads Raquel Zimmerman

Go for the gold. Zimmerman with her Gucci Diamente Bag. Photo: Mert Alas and Marcus Piggott

Zimmerman, with her hair a darker shade than in those aforementioned Chloé ads, shows off her signature gams in brown thigh-high boots and skintight velvet pants, paired with a belted fox fur coat and an ostrich motorcycle jacket (again, not exactly ideal clothing for a desert, but it sure does look good).

Like these Fall 2010 ads by Tommy Hilfiger, Dolce & Gabbana, YSL, Bulgari, and Blackglama you can expect to see the Gucci campaign roll out in the September issues of all the major fashion mags and Web sites.