Charlotte Russe Tests Fashion Bloggers' Style Savvy
A blogger peruses the racks during Charlotte Russe's "Project Mannequin" challenge. Photo courtesy of Charlotte Russe
Charlotte Russe got a few of these sometimes fringy folks to reveal themselves and tested their skills all in one go for its "Project Mannequin."
The retailer took over a loft in New York City's Midtown and invited fashion bloggers to put an outfit together in 20 minutes. The bloggers were given a mannequin along with an event to dress for (dinner with his parents, Sunday brunch, etc.) and were granted access to "Charlotte's Closet," a room full of current merchandise.
"We took the last three collections and put it out as a closet and said, 'Do what you want with it,'" Jenny Ming, Charlotte Russe's CEO, tells StyleList. "I'm excited to see what they come up with."
Let the games begin: Fashion bloggers assemble for "Project Mannequin." Photo courtesy of Charlotte Russe
Bragging rights for these bloggers are in your hands -- anyone can go to Charlotte Russe's Web site and vote on their favorite mannequin until July 22. Good luck!
In related news, read what 14-year-old blogger Tavi had to say at a recent lecture.
Tags: bloggers, blogs, Charlotte Russe, Competition, fashion blogger, fashion blogs, Mannequins, Project Mannequin, Retailers, Styling




crescent seward, 7-21-2010, 7:49PM
This looks super fun! The fashion nerdiness in me would have been in heaven!
lunarismoon.blogspot.com
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