So it wasn't her new take on Juicy Couture that had a group of bloggers most curious at a dinner the company hosted on July 20, it was how she gets her bangs so perfect. Luckily, Fetherston can, and did, tell the story.
"Most of you know I lived in Paris. When I lived there, a man named David Mallett cut my hair. He told me, 'If we're going to have a relationship, you have to come every week.' And I went every week, sometimes two times," she says.
"He leaned me against a wall and stood in my face, snipping hair by hair. Sometimes he did it in one shot and other times, it took many tries.
"He taught me the art of bangs. When I moved to New York, I took the scissors into my own hands, and now I cut other people's bangs."
The secret: Start with really straight bangs. "I have a nozzle on my hair dryer with a razor-thin slit. I blow my hair with really hot air, and within two minutes, it's straight. I have a steady hand. You could trim your bangs every single day -- you really could," she says, telling StyleList, "It was so odd to tell that story to a seated table, but the people want to know."
The people, especially the bloggers who showed up for dinner at New York CIty's The Apartment and a trip to Juicy Couture on Bleecker Street in the West Village, want to know what the new, Fetherston-designed Juicy will look like.
"We haven't unveiled it yet, so you'll have to stay tuned," she tells StyleList. "I think the girl who has always loved Juicy is going to love it. I think people who maybe haven't been following Juicy are going to love it. I think Erin Fetherston girls are going to love it. It's going to attract a big audience."
And yes, the ubiquitous tracksuits will be back. "I have absolutely been working on tracksuit designs. They're really amazing and beautiful," she says.
In addition to the holiday debut for Fetherston's Juicy Couture, she will show her namesake collection on Sept. 12 during New York fashion week.
In other news, read about Katherine Heigl's hair don't.