Leigh Lezark Fall 2010 DKNY Jeans ads

Leigh Lezark is the focal point of the new Fall 2010 DKNY Jeans ads. Photo: Nathaniel Goldberg

Donna Karan is definitely a busy woman when campaign season rolls around.

The quintessential New York designer has already revealed her Fall 2010 Donna Karan ads -- starring teen model Karlie Kloss posing in front of skyscrapers -- as well as her artsy Fall 2010 DKNY campaign. Now, she's revealing the images for DKNY Jeans, and we're sure new fragrance ads are right around the corner.

Similar to the DKNY ads, which feature a group of six models wandering through art galleries in Manhattan's Chelsea neighborhood and taking well-dressed strolls through Washington Square Park, the new DKNY Jeans ads also feature a roster of six models, including Leigh Lezark, one third of The Misshapes DJ trio.

Photographed by Nathaniel Goldberg, once again, on the streets of Chelsea around the iconic Empire Diner, the campaign for the more casual line was set up to evoke real, everyday New York style and the fashion influences one sees just walking the city sidewalks.

Leigh Lezark Fall 2010 DKNY Jeans ads

Another look at the Fall 2010 DKNY Jeans ads. Photo: Nathaniel Goldberg

With Lezark's girl-about-town status (it's hard to hit a fashion party and not see her there), Karan's team thought she was the perfect focal point for the campaign, which features both male and female models in rumpled military jackets and khakis, thick scarves, lots of layers, and lots of black -- in other words, what actual New Yorkers wear in the cold!

Of course, casting a celebrity in her Fall 2010 DKNY Jeans campaigns isn't a new move for Karan. Check out last year's ads, featuring Hillary Duff and Alexa Chung.

What do you think of Lezark's starring role for DKNY Jeans? Let us know in a comment below.