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Christina Hendricks is all curves. Photo: Frazer Harrison, Getty Images

With the airbrushing in ad campaigns and fashion magazines (and, sadly, even health magazines) becoming more and more egregious, Britain's newly appointed equalities minister, Lynne Featherstone, is trying to do something about it.

In her effort to shield young women from the unrealistic over-Photoshopped images seen in the pages of the glossies, Featherstone is pushing for clearly marked labels on all airbrushed photographs in ads and magazines, reports The Sunday Times.

"I am very keen that children and young women should be informed about airbrushing, so they don't fall victim to looking at an image and thinking that anyone can have a 12-inch waist. It is so not possible," Featherstone told the paper.

"All women have felt that pressure of having to conform to an unrealistic stereotype, which plagues them their whole life," she continued.

"It is not just the immediate harm; it is something that lasts a lifetime. Young girls are under intense pressure the whole time."

To remedy the problem, Featherstone will host a series of conversations for fashion-industry members this fall to talk about methods of promoting body confidence through a crackdown on airbrushing, the aforementioned labeling, an inclusion of more diverse body types within magazines and advertising, and banning the use of underweight models.

As for what types of models she'd love to see, Featherstone told The Times: "['Mad Men' star] Christina Hendricks is absolutely fabulous. We need more of those role models."

We can't argue with that.

Do you think magazines and advertisers should clearly label airbrushed images? Leave a comment.

In the meantime, check out the latest in a string of overly airbrushed photo shoots.