Naomi Watts Ann Taylor Fall 2010 ad campaign

Watts poses for her debut Ann Taylor campaign. Photo courtesy of Ann Taylor

She's the one.

Naomi Watts
is the latest famous face to grace an Ann Taylor campaign.

In the new ads, Watts wears leopard prints, perfect little black dresses, gorgeous statement jewelry, and coats from the company's fall collection, which was inspired by Ernest Hemingway's "A Moveable Feast."

"The Ann Taylor woman is... smart, she's sexy, and she cares about how she looks," Watts tells StyleList. "She wants to be comfortable and wants a head-to-toe look that makes her feel good and strong and confident."

Since this company relaunched as a hipper version of itself last year, a star face has been de rigueur for its campaigns. Starting with Heidi Klum last fall, Ann Taylor then moved on to Milla Jovovich in the spring.

Interestingly, both women were famous for being models before branching out. While Aussie Watts did model in Japan before her U.S. breakthrough roles in "Mulholland Drive" and "The Ring," she is known primarily as an actress in this market.

The campaign was shot by Peter Lindbergh and will debut in September issues, including Elle, Glamour, Harper's Bazaar, InStyle, Marie Claire, More, Vanity Fair, and Vogue as well as in Ann Taylor stores.

StyleList hopes Watts was photographed with her chic, new hair.