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Zoe Saldana's New Calvin Klein Underwear Ad Campaign

by Katie Hintz-Zambrano (Subscribe to Katie Hintz-Zambrano's posts)
Posted Jul 28th 2010 at 2:30PM  
1 Comment
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Zoe Saldana Calvin Klein underwear ad black envy bra

Zoe Saldana shows some skin in Calvin Klein's new Envy bra. Photo: Mikael Jansson

Earlier this month, the powers that be at Calvin Klein gave us a sneak peek at Zoe Saldana's debut as the face (and body) of Calvin Klein Underwear. And now, they're giving us even more to salivate over.

In this trio of just-released images from the Fall 2010 line, Saldana wears Calvin Klein's Envy bra, which is part of the company's new Coverage Level System offering female costumers three levels of coverage depending on preference and bust size.

In the Saldana ads, shot by Mikael Jansson in New York, the "Avatar" star wears different styles of bras from the Envy collection, the skimpiest of the three coverage levels, which makes sense given her smaller bust size and the fact that the more flesh we see of Saldana's, the better sales are gong to be for CK overall.

Zoe Saldana Calvin Klein underwear ad black envy bra

Saldana strips down for Calvin Klein Underwear's Envy campaign. Photo: Mikael Jansson

The other two levels of coverage are dubbed Perfectly Fit, which provides mid-level coverage, and Seductive Comfort, which offers the highest level of coverage and support due to a larger cup, as well as thicker straps and band.

If you think these ads are hot, wait until mid-August when Calvin Klein releases a sexy video of Saldana talking about the envy-inducing underwear.

In the meantime, check out Calvin Klein's racy video promoting the new X Underwear for men.
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Filed under: Fashion, Celebrity, News, Designers & Brands, Celebrity Style
Tags: Ads, Advertising, Bras, Calvin Klein, Calvin Klein Underwear, Celebrity Ad Campaigns, celebrity photo shoots, Envy, Fall 2010, Lingerie, Underwear, Zoe Saldana
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(1)Add A Comment

wubinbin123, 8-02-2010, 11:08AM

2 stars vote downvote upReport
wubinbin123

http://www.sosovogue.com

Tshirts (Polo ,ed hardy,lacoste) $16
Jean(True Religion,ed hardy,coogi) $30
Sunglasses(Oakey,coach,gucci,Armaini) $16
New era cap $15
Bikini (Ed hardy,polo) $25

http://www.sosovogue.com

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