Swedish Elle August 2010 cover Miu Miu appplique dress lavender

Looks like everyone hearts this Miu Miu dress, including Swedish Elle, who chose it in lilac for the August cover.

It seems four times is the charm for the now famous Miu Miu dress that has been popping up all over the covers of the biggest fashion magazines' summer issues.

The heavily appliquéd Miu Miu frock (which, to us, vaguely recalls jazzed-up lederhosen) debuted on W's July issue, where Eva Mendes dons a mustard-colored version with her ample chest spilling out.

A month later, rivals British Elle and British Vogue both selected the same dress for their covers, which showed a cleavage-free Lily Allen in lavender and model Freja Beha Erichsen in orange, respectively.

Now, yet another magazine, Swedish Elle, has been spotted pulling the dress for its August cover.

In a post on its Web site on Friday, the Nordic magazine's staff pointed out that they, too, were a part of the trend, styling their brunette cover model in a dress identical to Allen's and making the whole thing even more saccharine by having the model hold her hands into the sweet shape of a heart. Aww.

Which magazine rocked the Miu Miu dress the hardest? Let us know in a comment below.

Freja Beha Erichsen Vogue UK Lily Allen Elle UK Eva Mendes W magazine august 2010 covers miu miu embellished dress

Erichsen in orange on August's Vogue UK, Allen in lavender on August's British Elle (center), and Mendes in yellow on July's W magazine. Photos: Josh Olins for Vogue UK | Rankin/Courtesy of UK ELLE | Mert Alas and Marcus Piggott for W


In the meantime, see which designer created the dress with the plunging neckline featured on American Vogue's August cover.