The heavily appliquéd Miu Miu frock (which, to us, vaguely recalls jazzed-up lederhosen) debuted on W's July issue, where Eva Mendes dons a mustard-colored version with her ample chest spilling out.
A month later, rivals British Elle and British Vogue both selected the same dress for their covers, which showed a cleavage-free Lily Allen in lavender and model Freja Beha Erichsen in orange, respectively.
Now, yet another magazine, Swedish Elle, has been spotted pulling the dress for its August cover.
In a post on its Web site on Friday, the Nordic magazine's staff pointed out that they, too, were a part of the trend, styling their brunette cover model in a dress identical to Allen's and making the whole thing even more saccharine by having the model hold her hands into the sweet shape of a heart. Aww.
Which magazine rocked the Miu Miu dress the hardest? Let us know in a comment below.
In the meantime, see which designer created the dress with the plunging neckline featured on American Vogue's August cover.