Shakira Launching S by Shakira Fragrance

by Courtney Dunlop (Subscribe to Courtney Dunlop's posts)
Posted Jul 30th 2010 at 1:25PM

The new S by Shakira fragrance. Photo courtesy of Puig

Holy moly!

Shakira is on fire right now. The singing superstar opened and closed the 2010 World Cup, has an international hit ("Waka Waka"), continues to sell millions of albums, and is kicking off a U.S. tour this September

Adding to the list? A new perfume called S by Shakira will launch this September in over 15,000 stores, including drugstores and mass- and mid-tier department stores.

"My feeling is that personal care and beauty should be effortless and accessible for everyone," Shakira said in a statement. "When you give someone a fragrance, you're giving them something of yourself. It's a gift of your essence."

The singer is in good company -- parent company Puig also owns the highly successful Antonio Banderas fragrance franchise.

Shakira was hands-on during the creation process and explored all the different notes that were meaningful to her -- specifically, scents like chocolate and strawberries, baby skin, balsamic resins and honey.

The final result, S by Shakira, is a rich, feminine scent with notes of jasmine, sandalwood, vanilla, amber, and resins.

Smartly, Puig will use the U.S. tour as an opportunity to pass out samples to thousands of Shakira fans.

Now that you can smell like Shakira, check out how to get Victoria Beckham's jeans.

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Filed under: Fragrance, Beauty, Celebrity, News, Celebrity Beauty, Celebrity Style
Tags: Celebrity Fragrances, celebrity perfume, fragrances, perfume, Puig, s by shakira, shakira

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GermanAlcala, 9-10-2010, 3:39PM

AAAAAAAAAHHHH!!!
A perfume and a new CD!!!
I live in L.A and her concert sold out in less than 24 hours, and I have been such a fan since i was five!
I'm a boy so I can't wear the fragrance, but you know I'll be buying it!

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