Who asked you? Gap tells shoppers to cover their legs. Photo: Hilary Moss, HuffPost

We can handle our friends telling us that our butt looks big, but maybe the Gap should butt out.

The retailer has launched a new advertising campaign in which it placed signs in store windows across the country imploring shoppers to "Put Some Pants On!" and then in smaller type, "Because We All Can't Look Good In Shorts."

Wait a second -- weren't they just trying to get us into their shorts only moments ago?

While the campaign is meant to be a bit cheeky, we always thought the idea was to flatter customers, not insult them.

What do you think of Gap's new campaign? Leave a comment below.

In related news, read about a Gap holiday ad that was considered offensive.