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Gap Tells Shoppers to 'Put Some Pants On' - Are You Offended by This Ad?

by Lisa Marsh (Subscribe to Lisa Marsh's posts)
Posted Aug 2nd 2010 at 1:56PM  
136 Comments
Share

Who asked you? Gap tells shoppers to cover their legs. Photo: Hilary Moss, HuffPost

We can handle our friends telling us that our butt looks big, but maybe the Gap should butt out.

The retailer has launched a new advertising campaign in which it placed signs in store windows across the country imploring shoppers to "Put Some Pants On!" and then in smaller type, "Because We All Can't Look Good In Shorts."

Wait a second -- weren't they just trying to get us into their shorts only moments ago?

While the campaign is meant to be a bit cheeky, we always thought the idea was to flatter customers, not insult them.

What do you think of Gap's new campaign? Leave a comment below.

In related news, read about a Gap holiday ad that was considered offensive.
Read All Comments
Filed under: Fashion, News, Denim, Designers & Brands, Shopping
Tags: ads, advertising, gap, jeans, jeggings, pants, retailers, shorts, windows
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READER COMMENTS

(136)Add A Comment

PETE, 8-02-2010, 3:01PM

3 stars vote downvote upReport
PETE

Why would anyone in thier right mind be offended by this ad? your focus on it borders on the rediculous.

Reply »

Sue, 8-02-2010, 6:53PM

3 stars vote downvote upReport
Sue

At least someone didn't find a reason for it to be "racist" but I am sure someone somewhere will

»

Janis Winchester, 8-02-2010, 2:35PM

3 stars vote downvote upReport
Janis Winchester

I think this is funny Some of my friends look better in pants than shorts. Maby some of the people who are insulted should look at their back ends, then get with the program.

Reply »

Maria, 8-02-2010, 2:38PM

3 stars vote downvote upReport
Maria

Actually, its great advertising! It's the TRUTH!!!!!!!!! I'm one of those people...I look AWFUL IN SHORTS!!!!! Don't take every small thing to heart. GAP, great advertising!!! Thumbs Up!

Reply »

Charmaine, 8-02-2010, 2:42PM

3 stars vote downvote upReport
Charmaine

.....really??? People are really offended by this?? I mean it's not like it's not true....everyone doesn't look good in shorts....please get a life people :-)

Reply »

Linda, 8-02-2010, 2:42PM

3 stars vote downvote upReport
Linda

I guess any ad was better than... "Our Bedbugs are gone".

Reply »

Blondame, 8-02-2010, 2:43PM

3 stars vote downvote upReport
Blondame

Depends on the shorts! If you wear the right size (unless you are 300lbs), you can pull it off. Its the people who walk around in Spandex 2 sizes too small that look bad. Sometimes the same people can wear the same size in pants and look just as bad.

Reply »

Randi, 8-02-2010, 2:46PM

3 stars vote downvote upReport
Randi

HEY, ITS WORKING! COMMERCIALS ARE MEANT TO GET THE CONSUMER TO EITHER REMEMBER THE PRODUCT OR THE STORE. IF YOU DO NOT LIKE OR AGREE WITH THE ADS, DONT LOOK AT THEM!
THIS IS LIFE PEOPLE, DEAL WITH IT!!
have a great day!!

Reply »

roundtowngirl1, 8-02-2010, 2:54PM

3 stars vote downvote upReport
roundtowngirl1

Funny.....& true!!

Reply »

Poo-Poo, 8-02-2010, 2:56PM

3 stars vote downvote upReport
Poo-Poo

Stop being butt hurt, cheeky. School is about to start, the fall line is out already (100 degrees here NOT Autumn).

Reply »

Dallas, 8-02-2010, 2:59PM

3 stars vote downvote upReport
Dallas

It's just advertisement. I am not offended by the ad, if people are then maybe they are just too thin skinned and they just want something to complain about. Truth is some do need to put some pants on! LOL!

Reply »

lee, 8-02-2010, 2:59PM

3 stars vote downvote upReport
lee

where does it say this is for over-weight people? not all skinny people look good in shorts all of the time.

Reply »

eastadam, 8-02-2010, 2:59PM

3 stars vote downvote upReport
eastadam

What, can't handle the truth. Thunder thighs should be kept wrapped up in pants, & make sure your shirt/blouse is long enough to cover you muffin top while your at it.

Reply »

Daniela, 8-03-2010, 3:39PM

2.5 stars vote downvote upReport
Daniela

please! r u seriously offended by the truth? if u r overweight then u know not 2 wear shorts anyway and it doesnt necesarilly have 2 do with weight cuz some skinny people dont lok good in shorts either. u should know wat fits 4 ur body shape. not offensive but funny :) thumbs up on this ad

Reply »

xxswirlypops, 8-02-2010, 3:01PM

3 stars vote downvote upReport
xxswirlypops

fatties are so sensitive. yeah, a 300 lb woman (or err, man) in skintight booty shorts getting sucked up by rolls is a scary sight.

Reply »

blondehobbit33, 8-02-2010, 3:03PM

3 stars vote downvote upReport
blondehobbit33

Bravo, Gap! Bravo! Enough said.

Reply »

Paul, 8-02-2010, 3:05PM

3 stars vote downvote upReport
Paul

I think it's great. I think the next ad should say;
"Spandex is a Privilege...Not a Right"

Reply »

Heidi, 8-02-2010, 5:09PM

3 stars vote downvote upReport
Heidi

HA! HA! HA! You are a genius Paul. That one should be posted everywhere! Sell bumper stickers! And while you're at it, add Speedos!

»

gobluespartyon, 8-02-2010, 3:20PM

3 stars vote downvote upReport
gobluespartyon

I like this ad I'm not offended as some have said some people just can't wear shorts. And those that are offended by the ad complain just to complain.

Reply »

JOHN, 8-02-2010, 3:21PM

3 stars vote downvote upReport
JOHN

When the back of ones knees look like a butt crack one should not wear shorts.

Reply »

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