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StyleList Geek Out: How Does Waterproof Mascara Work?

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Aug 2nd 2010 at 7:00AM  
14 Comments
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Photo: Getty Images

You wouldn't be without it on your wedding day, and many women won't leave the house without it during these muggy hot summer days.

Waterproof mascara can be both a blessing or a curse, depending on whether you're wearing or removing it.

So just how do the scientists get the stuff to endure on through the wettest of the elements?

"Waterproof mascaras do not contain water, and are free of ingredients that mix or dissolve with water. The formulas contain non-water soluble film formers that help with wear and create a film that fully coats lashes. Finding the correct film former is the most challenging and creative aspect of developing a waterproof mascara. It's generally the area that is patented by many major cosmetic companies," says Terry Van Liew, technical liason for the mascara-churning Lancôme labs.

But that's just the beginning of the formulation. Scientists have to make sure the waterproof technology doesn't interfere with making our lashes lush and sexy.

"Special thickeners help us create a product that doesn't separate. These thickeners will be thick as they sit but become thinner when disturbed," says Van Liew.

The primary culprit for "disturbing" the formula? That pumping action that women tend to unconsciously do when priming the wand for application. Next time, don't pump -- swirl instead. You'll pick up product without breaking down the formula.

"We also add pigments for color and an agent that helps the pigments disperse and blend uniformly into the mascara. We use packaging materials that hold the solvent so that it doesn't evaporate from the container," adds Van Liew.

And there's a reason why most formulas either lengthen or volumize -- yet can't do both exceptionally well.

"Wax is a key mascara ingredient and we use different waxes to create the mascara's end look. Some waxes lend themselves to building, while others lend themselves toward lengthening," reveals Van Liew.

All that magic, in one little tube. No wonder more women are rarely without it.
Read All Comments
Filed under: Beauty, Makeup
Tags: geek awards, GeekAwards, lancome, mascara, Terry Van Liew, TerryVanLiew, waterproof mascara, WaterproofMascara
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READER COMMENTS

(14)Add A Comment

Catrina, 8-04-2010, 8:50PM

3 stars vote downvote upReport
Catrina

OK first of all all you spammers BITE ME! I will never, ever click on one of your links, nor will I ever buy from you or your web sites. YOU SUCK! No one is falling for it any more. And if every one will please report them instead of ratin the, perhaps StyleList will do something about them.

And second...got three words for mascara (whether waterproof or regular): Maybelline Great Lash. Pink tube, green top, curved brush. I have spent gazillions on other brands, even had mascara custom made once for over $100. But Maybeline Great Lash is STILL the BEST PRODUCT ever inveted in modern mascaras...the rest are just poor copies. Nothing else comes close and I've literally tried them ALL. My name is Catrina, and I am a mascara addict!!!

Reply »

kc, 8-04-2010, 9:03PM

3 stars vote downvote upReport
kc

I don't know about that! Maybelline Great Lash is great, but Lancome's Virtuous is the best mascara I've ever used, hands down. A close second is L'Oreal's Virtuous. But I never use just waterproof mascara alone--only on my bottom lashes. I use regular and then a quick sweep of waterproof on top--Great Lash Waterproof, of course!

Reply »

goingblonde, 8-04-2010, 10:39PM

3 stars vote downvote upReport
goingblonde

Every time i turn around i am seeing a commercial for a new an of the best mascara.

It has got tot he point where i am so over whelemd by all the brands/types i end up buying the least expensive and one i remember form way way back-and that is just what Catrina says is the best!

really i can get it for under 5 bucks and have spent over twice as much on ones that didnt even work thatwell at all-not spent as much as you Catrina but still i can relate

Reply »

Sunni, 8-04-2010, 11:45PM

3 stars vote downvote upReport
Sunni

well those commercials for mascara are all FAKE as hell! If you look closely, the models are wearing fake eyelashes. Even in the magazines, if you look really close, you can see the little thin band that the individual lashes are connected to.

Reply »

desiluray, 8-04-2010, 11:27PM

3 stars vote downvote upReport
desiluray

Two words: Loreal Voluminous!

Reply »

DEBBIE, 8-05-2010, 12:33AM

2 stars vote downvote upReport
DEBBIE

I use a primer then my mascara both Lancome --- Hypnose is my choice of mascara.

Reply »

Gigi, 8-05-2010, 2:29AM

2 stars vote downvote upReport
Gigi

Yes, L'Oreal Voluminous hands down. Have tried probably 30 types, all high end with exception of Great Lash. Nothing beats the L'Oreal one. Why does everyone adore Great Lash? It did nothing for my lashes. And I get a ton of free samples from Sephora and Nordstrom of Estee, Lancome, Dior, etc. I give them all to a women's shelter, because you can't beat my Voluminous. Clinique makes a great one, but it makes my eyes water all day, so I'm back to L'Oreal. And no, I don't work for them -ha ha!

Reply »

kissgirl, 8-05-2010, 5:41AM

2 stars vote downvote upReport
kissgirl

A little secret for mascara fans. Wonder why so many of you all comment on Lancome, L'Oreal and Maybelline mascara? As a former employee of L'oreal, The answer is ...L'Oreal is the parent company for all three (as well as Garnier).All the mascaras are made at the same place you just have to figure out which one does the same thing, ex.Lancome Defincils is L'oreal's Voluminous Lancome and Lancome has a vibarting mascara and so does Maybelline. P.S. I honestly think M.A.C. mascaras are amazing $13.00 but last about twice as long as most. Hope this helps ya'all!

Reply »

Elaine, 8-11-2010, 5:48PM

2 stars vote downvote upReport
Elaine

I have a problem with all mascaras water proof or not i still get black lines on the bottom of my eyes..I have used powders and other things first and then apply mascara! I don't even put any on my lower lashes and I still get black smudges. Been to department stores in the cosmetics and they can't help me..Elaine

Reply »

Marco, 8-09-2010, 11:18PM

2 stars vote downvote upReport
Marco

roofing tar....it last longer

Reply »

faye, 8-09-2010, 11:32PM

1 star vote downvote upReport
faye

L'Oréal cosmetics are tested on animals. for that reason i would never even consider purchasing their products. are longer (looking) lashes that you have to wash off every evening worth the lives of thousands of defenseless animals? i think not.

Reply »

debbie lawrence, 8-10-2010, 12:07AM

2 stars vote downvote upReport
debbie lawrence

let me say 1 thing and it is avon

Reply »

jana, 8-10-2010, 1:26AM

2 stars vote downvote upReport
jana

The best waterproof mascara ever made is no longer produced, CG Marathon. I've been searching for an appropriate replacement since it was discontinued to no avail. Does anyone know of a comparable product? Nothing I've tried lasts as long or can withstand immersion in water. I've tried other waterproof formulas from CG, Great Lash, Avon, Milani, L'oreal and a few other off brands, and none have come anywhere close to Marathon. I'm going broke trying all these other brands and still nothing! Any suggestions from former Marathon users??

Reply »

jane, 9-13-2010, 12:00PM

2 stars vote downvote upReport
jane

Lancome Definicils for my high end, and L'Oreal Voluminous Waterproof for my drugstore HG. I've tried everything and always go back. Maybelline Great Lash is probably the worst mascara I've ever used- a fantastic urban myth if there ever was one.

Reply »

 
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