The collection is said to embrace "a glamorous, fun loving party girl spirit." Now, that sure sounds Juicy!
Here, 10 fun Juicy facts that are sure to impress your friends:
- Juicy founders Gela Nash-Taylor and Pamela Skaist-Levy met in 1988 but didn't start the company until 1996.
- Pam and Gela are the only ones who know what the Juicy Couture name actually means. They've sworn to never tell anyone.
- Erin Fetherston is a native of California, just like Juicy's founders.
- In 2003, Liz Claiborne, Inc., the multi-billion dollar apparel giant, acquired Juicy Couture for an estimated $40 million.
- In 2002, the brand raked in $47 million in sales. By 2008, it was bringing in about $600 million making it one of the largest contemporary fashion brands on the planet.
- Juicy launched Dirty English, a men's brand, in 2004 but closed it down in 2009 in order to focus more on its booming women's business.
- The iconic Juicy Couture track suit will be 10 years old in 2011 but has already been immortalized in the permanent fashion exhibit at the "The Golden Age of Couture" Victoria & Albert Museum in London.
- In 2006, the company opened its first worldwide flagship store in Tokyo.
- In 2008, Juicy Couture landed its first-ever brand president, Edgar Huber, who brought with him years of experience in the beauty industry.
- By 2009 Juicy Couture runs almost 70 stores in the U.S. and 32 stores overseas including a London store, a Rodeo Drive flagship in Los Angeles and a massive New York flagship on Fifth Avenue.