Angela Lindvall Stars in John Hardy Fall Campaign, Launches Sustainable Jewelry Line
Angela Lindvall steams up John Hardy's Fall 2010 campaign. Photo: Sebastian Kim
The articulate and eco-conscious 31-year-old -- she makes the "dumb model" stereotype go completely out the window -- is not only the new face of the green jewelry brand but she's also collaborating with creative director Guy Bedarida on a capsule collection for charity.
Lindvall and Bedarida's line, dubbed Hijau ("green" in Balinese), is inspired by the look of sliced bamboo and features rings, bangles, earrings, and cuffs made from recycled and sustainable silver.
Ten percent of the proceeds from the pieces, which retail from $295 to $3,000, will go to ForestEthics, an organization devoted to protecting endangered forests and wildlife.
The duo also created a more simple and affordable $95 woven organic-cotton cord bracelet, which will support ForestEthics with 100 percent of proceeds.
In this exclusive behind-the-scenes video, Lindvall is seen at Hardy's self-sustaining company headquarters in Bali, where she and Bedarida worked with local artisans to create the collection. The model is also shown posing for the steamy Fall ads in which the Midwestern mother of two goes topless while hugging pieces of Balinese bamboo and wearing Hardy's latest collection.
Don't expect Lindvall's relationship with John Hardy to end anytime soon. The model has signed on to be a spokesperson for the company's green initiatives, something she's been devoted to way before it was trendy.
Which other model/author would also like to add "designer" to her resume?
Filed under: Accessories, Fashion, Celebrity, News, Designers & Brands, Celebrity Style
Tags: ad campaigns, ads, angela lindvall, bamboo, charitable fashion, charities, eco-friendly, fall 2010, ForestEthics, green fashion, jewelry, John Hardy, models, Models Turned Designer, supermodels, sustainable jewelry
Tags: ad campaigns, ads, angela lindvall, bamboo, charitable fashion, charities, eco-friendly, fall 2010, ForestEthics, green fashion, jewelry, John Hardy, models, Models Turned Designer, supermodels, sustainable jewelry
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sean dunn, 7-06-2011, 10:16AM
I think this campaign is brilliant. The fact that Lindvall is not just a pretty face and that her personal beliefs and the brand promise of sustainability are well aligned make this a great fit. As more and more people care how the products they buy are made, the John Hardy Jewelry brand should continue to thrive.
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