jessica simpson lucky magazine september 2010 cover jeans white button-up black blazer

Jessica Simpson keeps things casual on Lucky Magazine's September cover. Photo courtesy of Lucky Magazine

In her sharp BCBG Max Azria jacket, crisp D&G white poplin tuxedo shirt, and worn-in Malibu Skinny jeans from her eponymous new denim collection, Jessica Simpson looks like an all-American classic on the cover of Lucky magazine's September issue.

But the singer admits that since shooting her globe-trotting VH1 reality show "The Price of Beauty," she's become all about ethnic-inspired ensembles.

"I encountered such vibrant colors," Simpson tells Lucky of her international adventures, in which she snapped up rich leather bags from North Africa and blingy baubles from India.

"Morocco was a huge influence on me when it comes to jewelry and fashion," adds the star, who also models a purple Haute Hippie dress with an olive Jessica Simpson Collection twill Sahara Military jacket and Glam Garden ring inside the magazine.

"You can't help but want to buy caftans when you're there!"

Not that Simpson is trying to cover up her curves: Another lesson she learned while meeting women from around the world was to find beauty in her body, no matter what size.

jessica simpson purple dress green military dress lucky magazine september 2010

Tough-chic: Simpson pairs a belted Army jacket with a purple dress. Photo courtesy of Lucky Magazine

"We all obsess over looking like the perfect Barbie type, and that's not always what's beautiful," explains Simpson. "It's about making peace with yourself."

Hear, hear -- somebody give that girl a role on "Mad Men"!

Visit to see a slideshow of Simpson's favorite buys and go behind-the-scenes of her shoot.

In related news, read about the no diets/no exercise rule enforced upon the women of "Mad Men."