brad goreski red jacket bow tie

Big man on (couture) campus. Brad Goreski of "The Rachel Zoe Project" fame looking dapper in one of him many bow ties. Photo courtesy of Bravo

Season three of Bravo's "The Rachel Zoe Project" is wearing so well on Zoe's bespectacled associate Brad Goreski that StyleList suspects he might want to pinch one of his designer sleeves and scream, "I die!"

Goreski emerges as an unequivocal star thanks to a new look and bananas-big promotion following the abrupt departure of Zoe's former second-in-command, Taylor Jacobson.

StyleList caught up with Goreski to talk about his sexy makeover, his boss's health, and whether he's still in touch with Jacobson.

StyleList: Tell us about your new look.
Brad Goreski: I'm going to be 33; I was promoted and I want to show people you don't have to be stuck on a look. I wanted to be sexier. It's still geek chic, but sexier. Right now, my friends and I are into looking refined.

SL: How did your style evolve?
BG: I was always very preppy. I wouldn't wear anything if it wasn't Benetton, Esprit, or Polo. The bow ties started four or five years ago. I was in New York, heading to a club, and I purchased this big, fat velvet bow tie. I thought it would be fun to wear it out. I did and there was great response. Even straight guys were saying, "Where did you get that?" Now, I have 100 to 150 bow ties.

SL: Has Rachel ever tried to get in on the Brad makeover?
She tried and it didn't work. She's been very good at helping me secure some great pieces I'm really proud to own: a Dior trench and a Chanel briefcase we bought in Paris from the early '90's. It's amazing.

SL: Have you ever tried to give her a makeover?
She looks great all the time, but the one thing I always try to get her to do is pull her hair back. I got her to do it once. We pulled it back in a loose chignon and she looked so beautiful, but she's never done it again!

SL: Your grooming is impeccable. Can you share some of your favorite products?
I'm obsessed with the Clarisonic brush. It actually makes you feel like you've had a facial. It helps prevent ingrown hairs after shaving too. I'm a huge Crème de la Mer person. My hair product changes a bit, I like to try different things. For my skin, Neutrogena dry body oil is heaven!

SL: Which designer do you most love to see a woman wear?
Lanvin. Cameron [Diaz] just had a big Lanvin moment in Spain. I love Chanel. Chanel, Chanel, Chanel, Chanel!

SL: Oh no, Brad. You sound exactly like the boss lady.
I know! But if you love fashion it's one of the first people you know about. Rachel and I have that in common.

SL: Does a girl on a budget have any hope of looking like she's scored some designer duds?
BG: Absolutely! I'm excited about the collaborations happening between retailers and designers. Go to Zara, H&M, and Topshop and look for fabulous pieces. The important thing is to have an agenda. Know what you're looking for and don't get caught up in trend, trend, trend.

SL: Have you talked to Taylor Jacobson since she left Rachel's employ?
Not at all. She just left and never came back. With the pace of what we do -- as I suspect she has done on her own -- we just move forward.

SL: Rachel's gotten a lot of attention about her weight and health. Does it worry you?
I can't say I'm worried. I see her on a daily basis. On the show you see her very stressed, but it's not like she's like that 24/7. She's been doing this now for 15 years. She must have some recipe for keeping it all together and finding balance.

SL: What's next for you? What's your fashion dream?
I wanted to work for Rachel for over a year before I got the job, so I'm beyond my wildest dreams right now. For a small-town kid from Ontario, Canada, this is pretty amazing!

"The Rachel Zoe Project" premieres tonight (Aug. 3) at 10/9 C on Bravo.

In other reality show news, read what Tim Gunn has to say about the "crack-smoking" judges of "Project Runway."