Goreski emerges as an unequivocal star thanks to a new look and bananas-big promotion following the abrupt departure of Zoe's former second-in-command, Taylor Jacobson.
StyleList caught up with Goreski to talk about his sexy makeover, his boss's health, and whether he's still in touch with Jacobson.
StyleList: Tell us about your new look.
Brad Goreski: I'm going to be 33; I was promoted and I want to show people you don't have to be stuck on a look. I wanted to be sexier. It's still geek chic, but sexier. Right now, my friends and I are into looking refined.
SL: How did your style evolve?
BG: I was always very preppy. I wouldn't wear anything if it wasn't Benetton, Esprit, or Polo. The bow ties started four or five years ago. I was in New York, heading to a club, and I purchased this big, fat velvet bow tie. I thought it would be fun to wear it out. I did and there was great response. Even straight guys were saying, "Where did you get that?" Now, I have 100 to 150 bow ties.
SL: Has Rachel ever tried to get in on the Brad makeover?
BG: She tried and it didn't work. She's been very good at helping me secure some great pieces I'm really proud to own: a Dior trench and a Chanel briefcase we bought in Paris from the early '90's. It's amazing.
SL: Have you ever tried to give her a makeover?
BG: She looks great all the time, but the one thing I always try to get her to do is pull her hair back. I got her to do it once. We pulled it back in a loose chignon and she looked so beautiful, but she's never done it again!
SL: Your grooming is impeccable. Can you share some of your favorite products?
BG: I'm obsessed with the Clarisonic brush. It actually makes you feel like you've had a facial. It helps prevent ingrown hairs after shaving too. I'm a huge Crème de la Mer person. My hair product changes a bit, I like to try different things. For my skin, Neutrogena dry body oil is heaven!
SL: Which designer do you most love to see a woman wear?
BG: Lanvin. Cameron [Diaz] just had a big Lanvin moment in Spain. I love Chanel. Chanel, Chanel, Chanel, Chanel!
SL: Oh no, Brad. You sound exactly like the boss lady.
BG: I know! But if you love fashion it's one of the first people you know about. Rachel and I have that in common.
SL: Does a girl on a budget have any hope of looking like she's scored some designer duds?
BG: Absolutely! I'm excited about the collaborations happening between retailers and designers. Go to Zara, H&M, and Topshop and look for fabulous pieces. The important thing is to have an agenda. Know what you're looking for and don't get caught up in trend, trend, trend.
SL: Have you talked to Taylor Jacobson since she left Rachel's employ?
BG: Not at all. She just left and never came back. With the pace of what we do -- as I suspect she has done on her own -- we just move forward.
SL: Rachel's gotten a lot of attention about her weight and health. Does it worry you?
BG: I can't say I'm worried. I see her on a daily basis. On the show you see her very stressed, but it's not like she's like that 24/7. She's been doing this now for 15 years. She must have some recipe for keeping it all together and finding balance.
SL: What's next for you? What's your fashion dream?
BG: I wanted to work for Rachel for over a year before I got the job, so I'm beyond my wildest dreams right now. For a small-town kid from Ontario, Canada, this is pretty amazing!
"The Rachel Zoe Project" premieres tonight (Aug. 3) at 10/9 C on Bravo.
In other reality show news, read what Tim Gunn has to say about the "crack-smoking" judges of "Project Runway."