Stacy London, co-host of TLC's "What Not to Wear," wants to make it easy for all folks – not just those selected to appear on reality shows – to find fashion help.
According to WWD, London, along with former apparel exec pal Cindy McLaughlin, is launching Style for Hire on Sept. 13 with the hopes of turning the business into a national resource for personal stylists in cities including New York, Los Angeles, Boston, Chicago, and San Francisco.
"I meet people all over the country who ask me, 'Where can I find someone like you without getting on national TV?' This company is my answer to them," London tells WWD.
Fifteen stylists will be on board for the launch, but the duo hopes to oversee a network of 2,000 to 2,500 stylists in the coming four years. London tells WWD she plans to handpick her team (how will she have time to eat?) and that services will cost around $100 an hour.
So what will a Benjamin get you? According to the report, stylists will sift through your closet – tossing those items you should have lost years ago -- put together new looks from clothing you already own, and, of course, offer personal shopping services.
Think you have what it takes to be one of London's stylists?
"I pay less attention to the way a stylist looks -- though I do check to see that they are polished and appropriate," she tells WWD. "I don't seek out the tough-love, made-for-TV approach I use on 'What Not to Wear.' I look for people who have a clear understanding of body types, a kind way of discussing them with their customers, and a strong grasp of methods they can use to accent their customers' best features and downplay others.
"I look for a stylist who listens. I look for a stylist who has compassion and knows that appearance and self-esteem are intertwined."
In related news, read how "The Bachelorette" Ali Fedotowsky's stylist dressed her for the show.