Stacy London to Launch Style for Hire Rent-a-Stylist Business
Stacy London wants to help you find a stylist. Photo: Brad Barket/Getty Images for QVC
Stacy London, co-host of TLC's "What Not to Wear," wants to make it easy for all folks – not just those selected to appear on reality shows – to find fashion help.
According to WWD, London, along with former apparel exec pal Cindy McLaughlin, is launching Style for Hire on Sept. 13 with the hopes of turning the business into a national resource for personal stylists in cities including New York, Los Angeles, Boston, Chicago, and San Francisco.
"I meet people all over the country who ask me, 'Where can I find someone like you without getting on national TV?' This company is my answer to them," London tells WWD.
Fifteen stylists will be on board for the launch, but the duo hopes to oversee a network of 2,000 to 2,500 stylists in the coming four years. London tells WWD she plans to handpick her team (how will she have time to eat?) and that services will cost around $100 an hour.
So what will a Benjamin get you? According to the report, stylists will sift through your closet – tossing those items you should have lost years ago -- put together new looks from clothing you already own, and, of course, offer personal shopping services.
Think you have what it takes to be one of London's stylists?
"I pay less attention to the way a stylist looks -- though I do check to see that they are polished and appropriate," she tells WWD. "I don't seek out the tough-love, made-for-TV approach I use on 'What Not to Wear.' I look for people who have a clear understanding of body types, a kind way of discussing them with their customers, and a strong grasp of methods they can use to accent their customers' best features and downplay others.
"I look for a stylist who listens. I look for a stylist who has compassion and knows that appearance and self-esteem are intertwined."
In related news, read how "The Bachelorette" Ali Fedotowsky's stylist dressed her for the show.
Tags: personal shoppers, personal stylists, reallity tv stars, stacy london, style for hire, stylists, what not to wear






Jasmine, 8-25-2010, 6:23PM
Recently I came across your article on Stacey London's new company Style-for-hire, and thought you and your readers might be interested in a competing company called Holobi. Holobi is a wardrobe styling company that has developed an innovative styling technique called the D.R.E.S. system. The D.R.E.S. system focuses on a women's individualized body shape to pick out the clothes that would flatter them best. Holobi's goal is to reduce unnecessary spending on trendy but unflattering clothing, so women not only look heir best but will end up saving money. They are looking for stylists AND new clients in several cities around the United States. This may give your readers more options in the now evolving field of wardrobe styling.
You can check out Holobi at their website http://holobi.com/
OR on add us on facebook at http://www.facebook.com/pages/DRES-System/123516484347460?ref=ts
Thank you for your time and best wishes
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