Give me a break. There is nothing wrong with the adv and its reflecting years gone by. Would these nut jobs like Angelowicz like us to rewrite history completely to suit her? That is the way it was back then, good or bad, and you cant change history.
There is a difference between male and female, and even though she wants to be a man, there is no reason why a female cannot be feminine. [I.E. look like a girl, not not a guy with lumps]

It is a commercial.....I really dont know how you were going to be able to include all women in a commercial like that and have it make sense. Guess they could have had more than one secretary but hey it was just a stupid commercial for soap. Thanks for listening

I honestly think Amy Angelowicz's criticizm is "Way Out There"! That's what happens, when you try "too hard". I think the commericial is ingenious and very creative. Give it up Amy!

Lighten up Amy. It's you and your ilk that take the fun out of life with all your PC BS. It's a funny commercial, get a sense of humor...

This writer is an idiot, the secretary comes off smarter and more real than the lazy golf playing idiots..it's very pro-woman!!! DUH!!

I am surprised they had an Obama type woman in the ad and if you notice, she is not fat like Michele. Unilever has had very good products over the years and an excellent company to work for.

It was the 60's people. That is what the world was like!! The show is about the 60's and they are doing 60's ads! Lighten up.

Excellent commerical!!!! Remember the time-line in this ad. That's the way it was back in the 60's. We have come a long way since then but what are we going to do, hide the truth or show how far we have come as a race.
There is nothing wrong with this commerical unless you are so closed minded that think women should stay at home, then you are out of touch....What troubles me is that people complained about women in the work places back in the 50s and 60s and now when you do a parody on that, it is all wrong. You want to know what is wrong with this country????IT IS OUR PRESIDENT, lets get someone in there that knows what to do instead him spending money like he is playing monopoly ......

Next they are going to say the clorox commericals aired during mad men are controversial. Wahhh wahh wahhh! women's rights wahhh wahh wahh! I am a woman, and a feminist at that AND a Mad Men fan! I thought the commercial was more cheesy and funny than offensive. Some of these other feminist women need to lighten up and take a joke as a joke, and let's rally when something IMPORTANT happens.

Well, like it or not, it's bad business to use grody imperfections to promote a product. They first campaigned for women looking like real women, and now they're reminding us to ACT LIKE WOMEN.

I hated the ad - it is totally opposite of everythng Dove represents.She does all the work and they get a bigger salary to play golf with - how is exploitation supposed to be funny? the actress has a good speaking voice and personality too bad it was misused that way. They could have done a comercial where one guy is stuck - his partner is a dummy - she gives the idea and he goes to the boss with her and tells him he wants her to be his new copywrite partner - now that would be a better ad.

With the economy the way it is this commercial brings us back to a lighter time when we didn't have to worry. It is fun and different. Thanks Unilever for taking away are worries for a few minutes.

A real woman need not be reminded how to "act".

cftenor -EXACTLY! I thought I was the only one who got it!

I think it's a fantastic commercial. Sexist? ... gimme a break!

I guess it's more dignified to show Trojan and Viagara commercials, as well as intense pleasure commercials, than to watch a show that is fictional.

I can't believe that anyone would find fault with this commercial. It great! I think that Amy is looking for something to bitch about here. The ad was very realistic and the woman in it came off as very smart and very confident.
Good work, Dove!

I thought it was funny, and clearly the secretary comes off better than the two copywriters. Even the line about "I know this may not be my place" or whatever she said I heard as a less-than-subtle jab at the two men who claim to be "experts" on women, yet weren't bothering to consult any while putting the ad together.

I think there's a difference between portraying sexism and condoning it. I fail to see how this ad condones it to the viewer when clearly the victor of the exchange is the person who's supposed to be opressed....

Dove is made by a foreign company, Unilever. Don't buy it.

I loved it!