First, the company is launching a beautiful limited-edition bag that will be sold exclusively at Bottega Veneta's stores in China, save for a single bag going up for sale online.
All of the proceeds from the 26 forest green hand-woven satchels will go to two important charities in the region: the Spring Buds Project, which assists Chinese girls in poverty, and the China Children and Teenagers Fund (CCTF), which aims to help youngsters in China reach their full potential physically, mentally and socially.
One high bidder will also win a pair of tickets to an incredible concert Bottega Veneta is hosting at The World Expo in Shanghai.
In what's being billed as one of the highlights of the historic World Expo, Bottega has teamed up with Chinese composer Tan Dun, known stateside for scoring 'Crouching Tiger, Hidden Dragon,' on the world premiere of 'Martial Arts Trilogy,' a concert that will be performed on August 7 by the Shanghai Philharmonic Orchestra, China Youth Symphony Orchestra and Shanghai Philharmonic Chorus.
The collaboration, says Bottega Veneta's creative director Tomas Maier, is just a continuation of the company's support and belief in authentic talent worldwide.
"It is a pleasure and also a responsibility, I believe, to help young designers and artists share their work with the widest possible audience," Maier explained in a statement. "That is why we developed an artisan training program at the Scuola Della Pelletteria in Vicenza. It was our aim in sponsoring a student design competition at the University of Tokyo this spring. And it is why we are excited about sponsoring this concert with Tan Dun and the young musicians he is conducting in Shanghai."
Thanks to the booming Chinese economy and rise of the country's middle class over the past five years, Bottega's enthusiasm for the Far East market is also shared by luxury brands like Louis Vuitton, Dior (a recent Lady Dior video is based in Shanghai) and Fendi, which held a fashion show on the Great Wall in 2007.
Besides these exciting projects in China, see what else Bottega Veneta is up to online.