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Nude Reebok Billboard a 'Deadly Distraction,' Drivers Claim

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Aug 6th 2010 at 11:36AM  
20 Comments
Share
UK Reebok billboard Kelly Brook nude Reebok EasyTone sneakers

Kelly Brook poses next to her controversial billboard in London, England. Photo: Mike Marsland/WireImage.com

Buckle up, fellas.

A racy new UK Reebok billboard featuring actress Kelly Brook in the buff has Britian's Institute of Advanced Motorists warning that it is a "deadly distraction" for drivers, the Daily Mail reports.

The curvaceous Brook appears nude in the sexy 40-foot billboard, lying on her stomach and wearing just a pair of Reebok EasyTone sneakers.

"The fact that most men remember the 'Hello boys' Wonderbra advert indicates how distracting roadside adverts can be," IAM official Peter Rodger told the paper, citing the dozens of road accidents linked to the famous Eva Herzigova ad.

"They all add to the clutter pulling your visual attention away from the road and adding to the information you need to process as you drive along."

"It is absolutely vital that drivers keep their full attention on the road to avoid crashes which may lead to injury or death," added a spokesman for road safety charity Brake.

But while Canadian research has reportedly shown that advertising can increase accident rates by up to 50 percent, Reebok told the Daily Mail that drivers were "cautious enough" to keep their eyes on the wheel.

But just to be on the safe side, why don't you just leaving the driving to us, boys?

Meanwhile, a new study has found that male drivers are distracted by skimpy summer outfits.

Read All Comments
Filed under: Accessories, Fashion, Celebrity, News, Designers & Brands, Celebrity Style
Tags: advertising, billboards, distractions, driving, institute of advanced motorists, kelly brook, nude, nude ads, reebok, reebok easytone
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READER COMMENTS

(20)Add A Comment

kyle, 8-07-2010, 4:22AM

Half a star vote downvote upReport
kyle

Reebok is a global brand that focuses in the field of sports,fitness and women’s categories. And Reebok is recongnized as one of the most creative companies that release new lines fast. Reebok shoes design different styles for different age ranks and try to please them, which is the aim of the company and it is the reason that Reebok is popular around the world. Reebok is always helping consumers,athletes fulfill their potential and reach heights that they may thought un-reachable.

Reebok company is innovative and make great progress in the footwear industry with the creation of EasyTone. Reebok EasyTone shoes tone and strenghten key leg muscles when you walk due to the balance ball inspired technology with moving air that creates micro-instability,creating 28% more of a workout for your glutes, and up to 11% more for your hamstrings and calves. So, Reebok EasyTone shoes will make your legs and butt better when you walk.

Reply »

kyle, 8-07-2010, 4:42AM

Half a star vote downvote upReport
kyle

mbt

Reply »

democrats r stupid, 8-07-2010, 8:28PM

Half a star vote downvote upReport
democrats r stupid

reebok add says it all just in their wording, at 70 kilamotors per hour the nudity doesnt apear distasteful

Reply »

Joe, 8-07-2010, 8:46PM

2.5 stars vote downvote upReport
Joe

So when is Reebok going to show equal sex appeal, with a naked man wearing nothing but the shoes? If sex sells, it goes both ways!

Reply »

SkyBlue, 8-07-2010, 8:58PM

2.5 stars vote downvote upReport
SkyBlue

Doesn't really show much. Distracting maybe the first time you see it, but after that, ho-hum.

Reply »

Jack, 8-07-2010, 9:30PM

2 stars vote downvote upReport
Jack

Does it show anything? Little? A lot? Look, maybe most of you just haven't seen much in your life...Unless it grows sideways I've already had the pleasure...Grow up!

Reply »

leaf, 8-07-2010, 10:00PM

2 stars vote downvote upReport
leaf

Damn! I fell out me chair!!!!

Reply »

Kathy, 8-07-2010, 10:15PM

2 stars vote downvote upReport
Kathy

Is it really necessary to put an add next to a highway of a naked person wearing tennis shoes? Doesn't make me want to buy their shoes but I guarantee that if a loved one of mine is injured because of some imbecile gawking at that billboard there would be hell to pay..... Reebok and anyone else who thinks it's a good idea for more distractions on the highways, I say GROW UP!

Reply »

J.E.B., 8-07-2010, 10:51PM

1 star vote downvote upReport
J.E.B.

I see nothing wrong with this billboard. It doesn't show any female body parts, except maybe her hips. America is the most prudish country in the world! It's time we stop being so provincial, and grow up!

Reply »

kaykartz, 8-07-2010, 10:52PM

2 stars vote downvote upReport
kaykartz

Sadly these idiotic women who pose for these ads have no clue that they are objectifying THEMSELVES.How sad for them!

Reply »

MizVonDerW, 8-07-2010, 10:55PM

2.5 stars vote downvote upReport
MizVonDerW

I saw a billboard in Frankfurt, Germany in the late 80's.
It was a large photo of a nude man on a motorcycle.
I had to circle back since I definitely missed the caption:
'If nothing else, wear your helmet'.

Reply »

frankerin, 8-07-2010, 11:31PM

2 stars vote downvote upReport
frankerin

The first comment was an blatant blurb by Reeboc. The whole idea was publicity for the company, including the very well understood conclusion that complaints would be made and loudly, and more shoes would be sold. And the seed.com which puts all these 'news' items for aol knows it.

Reply »

Dusty 754, 8-07-2010, 11:40PM

2 stars vote downvote upReport
Dusty 754

democrats r stupid 8-07-2010 @ 8:28PM
reebok add says it all just in their wording, at 70 kilamotors per hour the nudity doesnt apear distasteful

So if democrats are stupid. Does the fact that you misspelled kilometer mean you are a democrat?

Reply »

Barbara, 8-07-2010, 11:46PM

2 stars vote downvote upReport
Barbara

J.E.B: Did you read the article? This billboard is located in the UK not the USA. The USA has NOTHING to do with this story! I guess you missed that extremely important fact in your haste to post a snotty comment.

Reply »

ana, 8-08-2010, 12:00AM

2 stars vote downvote upReport
ana

Yeah "EASY" tone is right.

Reply »

Geegee Davis, 8-08-2010, 12:41AM

2 stars vote downvote upReport
Geegee Davis

That is a skimpy summer outfit but it is just fine. America is definitely hung up on nudity. I lived in Sweden for 14 months. I saw naked people all the time on the beaches. After the third time, you don't even bother to look. Believe me. It is not a big deal. We Americans don't get out much. We don't realize how the rest of the world treats nudity. Travel more, people, and you will change the way you feel about nudity and a lot of other stuff.

Reply »

Hans, 8-08-2010, 1:11AM

2 stars vote downvote upReport
Hans

Hell, that billboard doesn't show anything.....you can see more skin than that any day in any shopping mall where there are females dressed for summer.

Reply »

BTDT, 8-08-2010, 3:16AM

2 stars vote downvote upReport
BTDT

Hell, I almost wrecked my chair sitting here at my desk.

Reply »

David, 8-08-2010, 6:29AM

2 stars vote downvote upReport
David

I am American and this is the most uptight country when nudity is involved. Hypocritical I must say, we were all born nude... the Vatican has many NUDES... lets not confuse nudity with pornography!!! Americans are too dumb and too quick to judge, she is beautiful and there is nothing wrong with NUDITY I would like to see more!!! Don't play this moral christian game and lie to yourself, sex does sell we have all been buying it all of our lives....HYPOCRITES!!!!!

Reply »

JJ, 8-12-2010, 9:36AM

2 stars vote downvote upReport
JJ

I am English and have holidayed in America Driving their Freeways / Motorways.
ANY BILLBOARD advert is a distraction!
If the were NOT then they WOULD NOT be placed where drivers can see then.
Road SAFETY experts should be for getting rid of ALL BILLBOARDS not just this one!

Reply »

 
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