Nude Reebok Billboard a 'Deadly Distraction,' Drivers Claim
Kelly Brook poses next to her controversial billboard in London, England. Photo: Mike Marsland/WireImage.com
Buckle up, fellas.
A racy new UK Reebok billboard featuring actress Kelly Brook in the buff has Britian's Institute of Advanced Motorists warning that it is a "deadly distraction" for drivers, the Daily Mail reports.
The curvaceous Brook appears nude in the sexy 40-foot billboard, lying on her stomach and wearing just a pair of Reebok EasyTone sneakers.
"The fact that most men remember the 'Hello boys' Wonderbra advert indicates how distracting roadside adverts can be," IAM official Peter Rodger told the paper, citing the dozens of road accidents linked to the famous Eva Herzigova ad.
"They all add to the clutter pulling your visual attention away from the road and adding to the information you need to process as you drive along."
"It is absolutely vital that drivers keep their full attention on the road to avoid crashes which may lead to injury or death," added a spokesman for road safety charity Brake.
But while Canadian research has reportedly shown that advertising can increase accident rates by up to 50 percent, Reebok told the Daily Mail that drivers were "cautious enough" to keep their eyes on the wheel.
But just to be on the safe side, why don't you just leaving the driving to us, boys?
Meanwhile, a new study has found that male drivers are distracted by skimpy summer outfits.
Tags: advertising, billboards, distractions, driving, institute of advanced motorists, kelly brook, nude, nude ads, reebok, reebok easytone







kyle, 8-07-2010, 4:22AM
Reebok is a global brand that focuses in the field of sports,fitness and women’s categories. And Reebok is recongnized as one of the most creative companies that release new lines fast. Reebok shoes design different styles for different age ranks and try to please them, which is the aim of the company and it is the reason that Reebok is popular around the world. Reebok is always helping consumers,athletes fulfill their potential and reach heights that they may thought un-reachable.
Reebok company is innovative and make great progress in the footwear industry with the creation of EasyTone. Reebok EasyTone shoes tone and strenghten key leg muscles when you walk due to the balance ball inspired technology with moving air that creates micro-instability,creating 28% more of a workout for your glutes, and up to 11% more for your hamstrings and calves. So, Reebok EasyTone shoes will make your legs and butt better when you walk.
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