That's because Mattel uses the same mold for all their Barbies. Thinking its probably not cost effective for them to create a mold for a doll that probably less than 200 people will buy. Like it or not, we're stuck with that hour glass mold from 1960!

OMG Her "curves" are what make her beautiful and sexy. Not everyone wants to look anorexic. These stick dolls put 5 year old girls on diets!

Loved the comment about putting a waitress outfit on the doll and her looking like Flo. What a hoot!!!! And so funny because it is true. Mattel might think that they captured the aesthetic character of the show, but by missing the whole point of the Marilyn Monroe sex symbol figure of Ms. Hendricks, aka Joan didn't they kind of miss a particularly important facet of the period? The iconic feminine ideal? Mattel, you earned a big DUH on this one. You tried, but you blew it. Don Drapper would have sent Sal right back to the drawing board over this poor representation of a feminine spectacular beauty better aesthetically represented by Rossetti in his Pre-Raphaelite paintings.

I agree that "Joan" is gorgeous on "Mad Men." My husband hasn't a clue what the storyline is on that show, but he starts drooling whenever she is in a scene. She has that beautiful curvey figure, but NEVER looks trashy.

If Mattel had "curved up" the doll's body, they might have been under fire for over-sexualizing the doll. I mean, look at all the criticism they have taken over the years for Barbie's physique.

Joan is not a sexpot on the show. She's an intelligent, attractive career woman who happens to have a killer figure and is confindent in her own skin. She's not the Pamela Anderson of SCDP. So, I don't think the doll's body is a big issue. I mean, it's just a doll. It's not Madame Trousseau's Wax Museum.

Wow people, its a freakin doll, get over it. Some people have real problems. And besides, all these people bitching about how there is nothing wrong with being curvy or being a size 14 and you can have meat on your bones and still be beautiful are the same people who are calling people who are smaller than that size or on the petite side anorexic. Hypocrite much?? Sure, there's nothing wrong with being a size 14 and being curvy, but there is also nothing wrong with being a size 3 and being petite. And its certainly NOT anorexic or stick figure-ish. If you don't want people putting you down because of your body shape, then don't put down others because of theirs.

Somebody get that barbie a Hamburger. I prefer women with curves than anorexic bony ones. That barbie is definitely anorexic/bulimic

I think its stupid how the Barbie company produces dolls with zero curves. They are all size zeros and have the same bodies no matter which one you pick up. People are not all the same sizes and if you make dolls to portray people, they should follow suit.

HAVE YA EVER REALLY LOOKED AT A BARBIE DOLL? I BUILD MODELS. I GOT A SMALL BARBIE DOLL TO 'POSE' WITH A MODEL CAR. I COULDN'T USE IT. STANDING NEXT TO A CAR THE SAME SCALE AND THE BARBIE WAS WAAAAY OUT OF PROPORTION. A REAL WOMAN SHAPED LIKE A BARBIE DOLL WOULD LOOK LIKE A FREAK.

REMEMBER LADIES THE BARBIE DOLL WAS BASED ON A GERMAN SEX TOY.

Wolf you are what is known as a world class JERK. Maybe pleasing a man is not every womans' aim! And I am so glad you are married to some woman from another country who didnt know any better than get you. It keeps you from annoying any more American women.
Your arrogance is unbelievable! go f... yourself.

AHAHAHAHAHA!!!! Lmao, now that's funny!

Did you know that a woman who is less than 10% body fat is unhealthy, and that 20% body fat is ideal? Meaning that a woman like Hendricks is the perfect, natural body type. This is why a woman has to work so hard to keep up a twig-thin body! It's unnatural.

Real men like curves.

Sorry fat girls but heavy is not sexy.

If I didn't know it was suppose to be Joan, I would say the doll looks like Lucy. Without the curves, it could be any redhead.
Joan's cuves are what set her apart.

Men like curves but not when the biggest curve on her body is her stomach and her butt. Also if that Barbie is supposed to represent the actress then Barbie needs nylons .

You are truly a hateful person! That you brag that you went out of your way to marry a woman that is "from another country" who I guess you consider a " all around super woman" cause she does EVERY FREAKIN THING and that your Soooo happy. Yeah Right! Any man that has to brag is usually lying and insecure! According to you all "curvy women" are fat and unhappy....no it's you. You probably have no job and a small penis. REALLY small!

I am 5 feet tall and I weight 105 pounds. I wish I had Joan's curves. She is gorgeous. It is nice to see someone who is real on TV. The accepted woman in the media is too thin and it sends the wrong message to little girls. Healthy eating is important as well as exercise. Being too thin is not healthy.