Alexa Chung Fall 2010 ad campagin for Pepe Jeans London

Alexa Chung stars in Pepe Jeans London's Fall 2010 ad campaign. Photos courtesy of Pepe Jeans London

Although Alexa Chung might not have an MTV show anymore, she is far from hurting for work.

The 26-year-old British television host and model has recently been recruited to design her own collection for Madewell, pose in sexy fashion spreads for V Magazine, serve as the muse for Mulberry's "Alexa" handbag, and star in new ads for Lacoste's female fragrance.

And now Chung, who's become one of the most influential street-style icons over the last few years, is back as the face of Pepe Jeans London for the second season in a row.

In the more than 20 black-and-white images for the Fall 2010 campaign (see them on Pepe's website), Chung wears Pepe's new skinny and faded denim styles, as well as more dressy pieces like prim-and-proper cardigans paired with dress shirts buttoned to the top, miniskirts, thigh-high stockings, faux-fur coats, and thick wool marching jackets.

Beauty wise, Chung sticks to her iconic semi-disheveled-chic look.

Alexa Chung Fall 2010 ad campagin for Pepe Jeans London sidewalk

London calling: Alexa Chung strolls the London streets. Photo courtesy of Pepe Jeans London

A behind-the-scenes video of the shoot appears on Pepe's Facebook page and shows Chung and two male models -- Jon Kortajarena and Gaspard Menier -- hamming it up while being photographed in front of the Pepe Jeans shop on London's famed Portobello Road, as well as in surrounding record stores and cafés.

What do you think of the new ads? Let us know in a comment.

In the meantime, see which other "It" girl was tapped to star in DKNY Jeans's Fall 2010 campaign.