The 26-year-old British television host and model has recently been recruited to design her own collection for Madewell, pose in sexy fashion spreads for V Magazine, serve as the muse for Mulberry's "Alexa" handbag, and star in new ads for Lacoste's female fragrance.
And now Chung, who's become one of the most influential street-style icons over the last few years, is back as the face of Pepe Jeans London for the second season in a row.
In the more than 20 black-and-white images for the Fall 2010 campaign (see them on Pepe's website), Chung wears Pepe's new skinny and faded denim styles, as well as more dressy pieces like prim-and-proper cardigans paired with dress shirts buttoned to the top, miniskirts, thigh-high stockings, faux-fur coats, and thick wool marching jackets.
Beauty wise, Chung sticks to her iconic semi-disheveled-chic look.
What do you think of the new ads? Let us know in a comment.
In the meantime, see which other "It" girl was tapped to star in DKNY Jeans's Fall 2010 campaign.