She first wore the jewelry at the recent Super Saturday spectacular in the Hamptons. Check our exclusive interview with the designer below and be sure to tune into QVC tonight at 9pm to snap up the cool jewels.
StyleList: How did you first meet Judith Ripka?
Shoshanna Gruss: Growing up, our families were friends. My dad and Ron [Berk, Ripka's husband] used to play golf together and over the years I've really gotten to admire Judith. She's truly an artist, a wonderful person and a great businesswoman.
SL: About two years ago, you were the face of Judith Ripka. How did that come about?
SG: I talked a lot with Judith about branching into accessories in my own business and that led us into talking about the possibility of working together in some way. Being in the ad campaign was really only the beginning of our professional relationship. I knew it would lead into something bigger.
SL: So this collaboration must be that "something bigger."
SG: Judith doesn't want to do costume jewelry, it just isn't her thing. I, on the other hand, love costume jewelry. So, she served as my mentor. These are all my own design ideas, but Judith really taught me about all of the elements of jewelry design. She was at every meeting and she couldn't have made me feel any more confident than I feel about this collection.
SL: This is truly your collection, Judith's name isn't on it?
SG: We went back and forth about it, but ultimately it was decided that this was a way to push me off into the world of jewelry design. So, it's called Shoshanna and the logo is an image of two hearts interlocking together, which represents our friendship. Judith will be going on air with me in the beginning of the show on QVC, just to introduce me to her loyal customers, but then it's all me. It was a dream collaboration in my eyes.
SL: What's different about this collection than others already out there?
SG: The costume jewelry pieces that I love cost thousands of dollars, but I truly love this collection for QVC. I've honestly never seen jewelry at this price point, of this quality. It's exceptional. I would pay so much more for these pieces if I saw them in a store. It's classic with an edge, my mom and I would both be happy wearing it.
SL: Do you have a favorite piece from the collection?
SG: The statement necklace. It's reversible, shiny on one side, matte on the other, so it's very versatile. It's big and fun and can easily be worn to a cocktail party or with jeans and a tee to a concert.
SG: I'm always nervous about going on TV. When I used to do the "Morning Show" I would be sick about it every day, but in the end, I loved it and wanted to do it again. It's good to be a little nervous.
Meanwhile, see what the costume designer for "Mad Men" has created for QVC.