La Moss to sell jams! Photo: Dave M. Benett, Getty Images

The supermodel -- who once famously quipped that "Nothing tastes as good as skinny feels" -- is rumored to be launching her own line of gourmet jams, the Sun reports.

We're not making this up.

Moss has contacted Topshop boss Sir Philip Green and Simon Cowell to help get her "Kate's Damson Jam" on the shelves, according to the paper.

"Kate bought a load of expensive equipment because she's always been keen on the idea of making jam," a source told the Sun.

"She has so much fruit on her land she wanted to put it to good use.

"It started as a hobby, but she's taking it a lot more seriously after glowing feedback from friends and family. She's hoping her plum conserve will be a hit with the public."

The source also reports that Moss is eager to get cooking lessons from chef Jamie Oliver.

So, um... pass the peanut butter?

Meanwhile, check out Moss's 30th cover for Vogue UK.