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MoroccanOil Gives Back at the 2010 Teen Choice Awards

by Kelly Bryant (Subscribe to Kelly Bryant's posts)
Posted Aug 10th 2010 at 4:40PM  
3 Comments
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At the 2010 Teen Choice Awards, the MoroccanOil Celebrity Retreat by Backstage Creations proved that not only do famous folks love snapping up the latest and luxurious as it pertains to beauty, fashion and gadgetry, they're also a philanthropic bunch eager to help give back to the community.

Courtesy Photo

MoroccanOil, the argan oil-infused styling, finishing and conditioning line of haircare products, is known not only for keeping Hollywood's elite frizz-free, but also as a company that doesn't test on animals. Because of their love for our furry friends, they pledged to donate $10,000 divided up among three charities as voted on by awards show attendees.

Visitors to the Celebrity Retreat were asked to choose between the World Wildlife Fund, Farm Sanctuary and LA's own Much Love Animal Rescue. "Twilight Saga" star Jackson Rathbone stopped by specifically to throw his support behind Much Love, which received half of all celebrity votes. Rathbone and his cast mates were psyched to see MoroccanOil's presence at the event as the fabulous-smelling products were used by the hair team on the film series. Now we know how they kept the cast's largely chemically-treated hair healthy!

Russell Brand makes a mad dash for MoroccanOil's Celebrity Retreat at the 2010 Teen Choice Awards. Photo: Alexandra Wyman/WireImage.com

Prom dress line Xcite was on hand to support a cause near and dear to their fashion-minded hearts – The Couture Girl's Closet, a non-profit that provides semi-formal and formalwear to high school girls who might otherwise not be able to afford the opportunity to attend events like Homecoming, Winter Formal and Prom. Armed with a binder filled with potential dress recipients who included photos of themselves and a brief description of their style, including their celeb fashion icons, awards guests were invited to flip through and choose a girl to style with an Xcite dress, which the company will then pass on to the deserving young lady along with a note from the talent.

Raucous comedian and the future Mr. Katy Perry showed off his sweet side when he stopped by to choose a gown for a girl who cited his fashion forward fiancée as her style inspiration. Brand scanned Xcite's look book and stopped on a bead embellished one-shouldered black gown that boasted a multi-layered ruffle skirt, commenting, "Oh yeah, I want that one. My girl Katy would like that!"

Brand also stopped by to pick up a Vivitar 850WHD underwater video camera to sign for a charity auction raising money for a young cancer patient. Also making a kid's dreams come true was Megan Fox, who surprised a Make-a-Wish recipient at the Vivitar booth while the young girl was deciding between the 850WHD or a new iTwist digital camera to take home.

Doing plenty of gifting were MET Jeans, a line of denim from Italy whose stylish, yet comfy, designs made fans out of Ashley Greene and her "Twilight" co-star Alex Meraz, as well as young and fun cosmetics line Flirt!, who intrigued "Glee's" Naya Rivera with their Flirt! It Curl Mascara's uniquely designed brush which aims to provide pin-up style lashes.

Hot young stars enjoy the perks at MoroccanOil's Celebrity Retreat at the 2010 Teen Choice Awards. Photo: Alexandra Wyman, WireImage

Meanwhile the people behind the Palm Pixi may have a new tag line courtesy of Levi Johnston, who was in attendance sans on-again, off-again fiancée Bristol Palin. When faced with the tough decision of whether to choose a Palm Pre Plus or Pixie Plus, Johnston opted for the slightly slimmer shape of the latter, saying "You can't wear your skinny jeans with that one (the Pre)." Tell it to the Jonas Brothers, man!

Pressman Toys also lent a compassionate hand to the retreat by donating toys to City of Hope's children's hospital for each star that played their iconic Mastermind game, which "American Idol" alum David Archuleta and R&B crooner Jason Derulo dominated. Texas Instruments provided celebrities, like Twilight's Bronson Pelletier, and their fans with an interactive opportunity to give back. The company photographed talent with their new TI-Nspire with Touchpad graphing calculator and asked them to add inspirational quotes to the pics. Fans will now have the opportunity to vote on their favorite photos and Texas Instruments will donate up to $40,000 in equipment to underserved schools on behalf of the stars who receive the most votes. Pelletier admitted one of the fancy new calculators could have totally helped him be a better math student back in the day.

Find out who scored an "A" in fashion on the Teen Choice Awards 2010 red carpet.
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Filed under: Hair Care, Cuts & Style, Hair, News, Celebrity Hair
Tags: celebrities, charity, gifting suites, gifts, hair care, HairCare, hot young stars, MoroccanOil, Russell Brand, Teen Choice Awards, Teen Choice Awards 2010
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READER COMMENTS

(2)Add A Comment

Ashley, 8-11-2010, 2:39PM

2 stars vote downvote upReport
Ashley

David Archuleta's a cutie

Reply »

Amber, 8-11-2010, 2:51PM

2 stars vote downvote upReport
Amber

David Archuleta's a sweetheart!

Reply »

 
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