Just ask 15-year-old Olivia O'Neil, the New Zealand beauty queen who was just stripped of her Miss Teen Wanganui crown because she dyed her blonde-streaked locks dark brown, the New Zealand Herald reports.
That must have been one bad dye job.
It all kicked off when pageant organizer Barbara Osborne reportedly saw online photos of the Kiwi cutie with the darker do three months after she won the pageant, according to the paper.
"Is that a wig?" Osborne reportedly asked. "I hope it is. Don't give me heart failure."
"Well, you better decide, Miss," Osborne said. "Hand over your crown with an attitude like that. I'm sure someone will step into your place with manners."
Meow! When O'Neil turned in her crown, Osborne allegedly told her she "would not go far in this world," the paper reports.
"She was always really harsh on the girls," O'Neil tells the Herald.
"And when she says things like, 'Present yourself better,' 'Wear lots of makeup,' 'Do 20 sit-ups,' it gets to you after a while."
Though the pageant claims Osborne is no longer involved with the organization, spokesman Jevan Goulter confirmed that O'Neil's brown locks did her in.
"The expectation in holding the crown [was] that she maintain the image she had when she won it," he said.
There, there, Olivia. If this is what your neighbor Miss Australia has to wear, we say you got a lucky escape!
Meanwhile, see which rocker is hosting the Miss Universe pageant.