Gisele Bündchen isn't the only eco-minded beauty export out of Brazil.

Yesterday the supermodel, who is the Pantene endorser in her home country of Brazil, announced in a press conference there that beauty behemoth Procter & Gamble has launched plans to repackage the hair care brand, along with household beauty names Covergirl and Max Factor, using sustainable, renewable materials made from Brazilian sugarcane.

Sure, but is it married to Tom Brady? We didn't think so.

In all seriousness, the sugarcane-derived plastic, called is a major step in efforts to find environmentally-friendly packaging, since traditional plastic that has been used to case products for decades is made from non-renewable petroleum.

"P&G's commitment to use renewable bio-derived plastic in its global beauty and grooming product packaging is an important step forward in its efforts to improve the environmental profile of its products." said Dr. Jason Clay, Senior Vice President of Market Transformation of World Wildlife Fund, U.S. "We applaud this announcement as part of their leadership in finding innovative solutions to the sustainability challenges facing the world today."

"This innovation is truly consumer-driven. As we talk with women around the world, they tell us that they want to make themselves more beautiful without making their environment less beautiful," said Gina Drosos, Group President, Global P&G Beauty. "With this new packaging innovation, women can have confidence that their favorite brands are helping to make a difference."

The newly-packaged beauty products will roll out globally over the next two years, but you can expect to find them on shelves beginning in 2011.

Finally, we can indulge our Covergirl Lashblast obsession guilt-free. After all, there's really no need for the planet to suffer for the sake of our need for lengthy lashes.

Speaking of which, find out how waterproof mascara works.