OshKosh Skinny Denim Jeans for toddlers (also available in infant sizes), $9, available at Target. Photo: Target.com

Oh, baby!

While we're still trying to wrap our heads around the concept of denim diapers, the Wall Street Journal is reporting that skinny jeans are what babies are really drooling over (well, that and everything else).

Gap tells the paper that skinny jean styles account for 40 percent of their infant and toddler girls denim offerings, and 70 percent of the girls' line.

The tight-fitting jeans -- so hot with a onesie, by the way -- are also being sold in kiddie sizes at Levi's, True Religion, J.Crew, and American Eagle Outfitters, the paper reports.

"People love trend take-downs," Marc Breitbard, executive vice-president of GapKids and babyGap explained to the WSJ.

"Fashion-right clothes are really adorable the smaller they get."

Although not necessarily comfortable. Gap's jeans for kids reportedly feature a roomier "top block" to accommodate bulky diapers, and care is taken to ensure that kids can move in the constricting pants.

"We sent our teams out to playgrounds, not in a stalking way, but just to kind of watch the consumer," Michelle DeMartini, an Old Navy senior vice-president, told the paper.

"Adults might want to forgo comfort for fashion, but children will not."

DeMartini also points out that skinny jeans let moms "vicariously live" through their children's fashion choices.

And if that doesn't scare you, maybe this will: Gap is reportedly coming out with jeggings for infants.

Guess you're never too young to be a fashion victim.

Meanwhile, the jean-leggings hybrid is "in" for fall, according to the powers that be at Goldman Sachs.