While we're still trying to wrap our heads around the concept of denim diapers, the Wall Street Journal is reporting that skinny jeans are what babies are really drooling over (well, that and everything else).
"People love trend take-downs," Marc Breitbard, executive vice-president of GapKids and babyGap explained to the WSJ.
"Fashion-right clothes are really adorable the smaller they get."
Although not necessarily comfortable. Gap's jeans for kids reportedly feature a roomier "top block" to accommodate bulky diapers, and care is taken to ensure that kids can move in the constricting pants.
"We sent our teams out to playgrounds, not in a stalking way, but just to kind of watch the consumer," Michelle DeMartini, an Old Navy senior vice-president, told the paper.
"Adults might want to forgo comfort for fashion, but children will not."
DeMartini also points out that skinny jeans let moms "vicariously live" through their children's fashion choices.
Guess you're never too young to be a fashion victim.