The folks over at Charisma -- the high-end sheet, rug, and towel makers -- surely agree, tapping Aubry as the star of its Fall 2010 ad campaign, in which the 33-year-old model and father of Halle Berry's daughter Nahla shows off his bare chest while lounging in a bed covered with Charisma linens.
Another campaign image has Aubry -- who replaces "Sex and the City" star Jason Lewis as the body of the brand this season -- completely au naturel, save a lush Charisma towel tied low around his waist.
"Charisma products have an understated elegance and luxuriousness to them, which is noticeable just by looking at the detailing of the towels and bedding," Aubry said in a statement. (Um, we missed the detailing on the towels.)
"Since we spend so much of our lives in the bedroom, Charisma can add luxury and comfort to your everyday life."
In a behind-the-scenes clip of the photo shoot, Aubry also reveals what he likes to do and wear between the sheets.
"I play guitar in bed. Not a lot of people know that," he says. "I wear boxers and briefs in bed. Some people like to go naked, but I like to feel if there is an emergency, I can get up and go."
Aubry fans around the country should look for the steamy ads in the October issues of Elle Décor, House Beautiful, Traditional Home, and Gotham, while those in New York and Los Angeles will also get a chance to see Aubry in the flesh as he makes personal appearances on behalf of Charisma at Bloomingdale's locations.
In related news, read what Halle Berry told Vogue about her breakup with Aubry.