New York. Paris. London. Milan. Think you're the only fashion cities with models that matter?
Well, make room for some new points of interest on the style-setting map, because online castings are taking things global.
Exhibit A: Boy Meets Girl. The contemporary label sold at Bloomingdale's, Saks Fifth Avenue, and Fred Segal has partnered with ExploreModeling.com to book up to 10 models for its Spring 2011 runway show at the Met Pavilion during next month's New York Fashion Week.
"Online castings are catching on because designers can be more time, energy, and cost efficient than they can with traditional castings," Stacy M. Igel, Boy Meets Girl's founder/creative director, tells StyleList.
"Equally important, online castings give brands like Boy Meets Girl the opportunity to connect and engage in a meaningful way with a coveted demographic of young, fashion-minded individuals who may not have known much about the brand prior to the online casting."
Igel previously worked with ExploreModeling.com to book models for Boy Meets Girl's Fall 2010 look book and received more than 1,500 applications for the shoot. She also experienced a 20 percent increase in website traffic and a similar increase in Facebook fans and Twitter followers after the contest.
Adding tie-ins to platforms such as Facebook, Twitter, or YouTube is key to fashion's future, Igel says.
"Social media is tailor-made for fashion and we're just now scratching the surface of what's possible," she says. "It has been a game changer in terms of brand promotion and relationship marketing. Fashion, as an industry, will continue to lead the social media revolution."
For this latest runway casting call, models will need to upload a video of their catwalk skills, along with photos, measurements, and a short blurb about themselves and their modeling experience.
So could online, global casting be the future of model bookings?
"Absolutely," Igel tells StyleList. "It's more convenient for us and the models, who can upload photos and videos right from home, rather than traveling to go-sees."
Igel says she'll be looking for "energetic, playful girls with confidence and a carefree spirit, but that don't take themselves too seriously... And, of course, a fierce walk."
Sound like you? Then whether you live in Detroit, Denver, Duluth, or Des Moines, it's time to enter.
Click here to apply. Aspiring models from Orlando, Fla., Indianapolis, Chicago, San Francisco, Boise, Id., Houston, Miami, Milwaukee, and Philadelphia are among those who have already uploaded entries.
Meanwhile, here's a hairstylist who's also searching for models using an online casting call.