Justin Timberlake was tapped by Givenchy to promote their men's fragrance Play for Him in 2008.

Now, the singer cum fashion designer cum actor is back for a second round, putting his star power behind Play for Her, the new women's counterpart.

Why would a fashion house tap a man to promote their newest fragrance for women?

Timberlake wondered the same thing.

"I said, 'You guys should go find a woman to help put this out,'" Timberlake recalled in an interview with WWD. But then the brand proposed a TV commercial shot in Paris at the Eiffel Tower with "New Moon" actress Noot Seear as his co-star. Timberlake agreed and the "film," as Givenchy is calling it, was produced by Pierre Morel, and shot over a two-day period on the famous monument.

Interestingly, the Givenchy spot is purely for broadcast abroad, so only the world travelers among us will get to see it on television -- though we're sure it'll make the rounds on YouTube. Celebs seem to have a habit of keeping these sorts of print and TV ads outside of the U.S., so that their reputations won't be blemished by "selling out."

What we will see is the print campaign, left, which was shot by fashion photographer Tom Munro.

But enough about the sexy advertising, how about the scent itself?

Like the men's scent, this juice features the musky and sensual Amyris wood, as well as top notes of pink peppercorn, bergamot, white peach and sweet pea, with a heart of tiare flower and a base of sandalwood. The scent also comes in two versions -- Eau de Parfum (in a pink bottle) and Eau de Parfum Intense (you'll find this one a purple bottle, with added notes of orange blossom, patchouli and tonka bean).



Play for Her will launch globally in October, but you can get a sneak peek on September 10 at a Fashion's Night Out event at Macy's in New York City -- Givenchy will sell only 25 bottles of the scent, autographed by JT. The Eau de Parfum is priced at $47.50 for 30 ml and the Eau de Parfum Intense at $73 for 50 ml.

Ladies, prepare to wait on a very long line if you want one of these.

See Evan Rachel Wood's new ads for Gucci's new scent, Guilty.