Ole Henriksen Launches a Peel...For The Eyes

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Aug 23rd 2010 at 4:30PM

Ole Henriksen's new Truth is in the Eyes peel. Courtesy Photo

Eye creams, eye wrinkle relaxers, even stickers that claim to make your eyes look bigger.

When it comes to eye-enhancing beauty products, we thought we had seen it all.

But this week in New York City, Beverly Hills-based facialist Ole Henriksen -- who has an eponymous, cult-favorite skincare line -- launched a product we've never before laid eyes on: An eye peel.

That's right, a chemical peel for your eyes.

The concept itself seems counterintuitive; since the tissue around our eyes is so thin and delicate, most exfoliation products recommended to avoid the eye area, or face redness and irritation. But Ole Henriksen claims that the formula for Truth Is In The Eyes, which is available for $65 at Sephora stores nationwide and on Sephora.com, is gentle on the eyes, yet big on results.

"It's the very first peel system designed expressly for the fragile eye region. It's formulated with gentle Alpha Hydroxy Acids (AHAs) to exfoliate away dead skin cells and encourage cell turnover and renewal, dramatically reducing the appearance of fine lines and wrinkles," Stacey Webb, director of marketing for the brand, told StyleList.

The AHAs at play are glycolic and lactic acid, which are both known for rapidly increasing the body's natural rate of cell turnover. That translates into a lessening of fine wrinkles, and preventing new ones from forming.

The eye serum also contains micro algae, soy and rice bran protein to firm skin, boost collagen production and improve circulation to reduce dark circles and puffiness.

We're intrigued by the before and after shots of clients (example below) who have used Truth is in the Eyes, which the brand says are completely untouched.

A client before (left) and after (right) the eye peel. Courtesy Photo

Instructions say to apply a thin layer around the eye area nightly, taking care to avoid the lid. Because the peel's sole mission is to exfoliate and renew, you'll still need to follow up with an eye cream for moisture needs.

Henriksen's Sunset Boulevard store front was the first west coast spa to introduce microdermabrasion treatments years ago; could the skin guru be on to the next big spa trend?

Speaking of which, find out about the next generation of chemical peels.

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Filed under: Beauty, News, Skin & Body
Tags: eye cream, eye peel, EyeCream, EyePeel, healthy beautiful you, HealthyBeautifulYou, Ole Henriksen, OleHenriksen

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READER COMMENTS

(7)Add A Comment

Sam, 8-24-2010, 7:51PM

WOMEN (and feminine men) ARE SO NAIVE, THEY WILL BUY ANYTHING THAT COMES OUT WITH A PROMISE TO MAKE THEM BEAUTIFUL.

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mcav510, 8-29-2010, 10:36AM

Who are you kidding. Some of the butchest men on television use products like these. It's not just the "feminine men."

J'Ba, 8-29-2010, 6:47AM

This is the same thing that is done much better by retin-A products prescribed by doctors. Women should not be applying powerful chemical formulas to their own faces without first consulting a doctor. And - if this isn't a "powerful" formula, it isn't going to work anyway.

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Angiebaby, 8-29-2010, 10:28AM

I could be mistaken, and to look at me, you'd think I don't know a damn thing about beauty, but the idea of gentle AHA's to encourage cell turnover is NOT anything new in the world of anti-aging products. As far as fearing redness & irritation, well, anything which chemically stimulates skin growth WILL be irritating no matter where on the body you use it, hence the need for "special" moisturizers. And new cell growth IS pink, sometimes deep pink, anywhere new skin cells grow. Oops! I mean, turn over....

But kudos to Ole Henriksen for this duplicitous publicity campaign touting his "revolutionary" new product. I'm sure he'll make lots of money from this uber-eye cream, plus the special moisturizer. Just keep in mind the only thing that will really be peeling is the number and amount on the checks you peel out of your checkbook to pay it all.

By the by, anyone else ever notice that if a beauty product might cause redness or irritation around the eyes, there is a warning in 6 different languages on the label, but it a beauty product FOR the eyes is supposed to cause redness and irritation it's a good sign because it means the product is working?

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Gennie, 8-29-2010, 12:30PM

retin-A specifically states on all of it's instructions, DO NOT put around the eyes.
I have used it since it came out, and it does amazing things for your face, but not your eyes because it damages that skin!

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Mike, 8-29-2010, 12:31PM

Sam who commented earlier. "WOMEN (and feminine men) ARE SO NAIVE,"
You are such a fool. You apparently are some aging redneck who does not give a rats behind about your appearance. Try READING for a change and you will see that just as many men, if not more get facelifts now that are in the corporate world because we all need to stay as young looking as possible. MOST MEN who are truly powerful use anti aging treatments of some type.

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Nancy, 8-29-2010, 12:30PM

Your skin is the same skin all over your body. Some of it is thicker in certain areas, some of it is thinner in certain areas. I have read in the past that moisturizer works well anywhere, so there is no need to pay more money for a moisturizer for the eye area.

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