Ole Henriksen's new Truth is in the Eyes peel. Courtesy Photo

Eye creams, eye wrinkle relaxers, even stickers that claim to make your eyes look bigger.

When it comes to eye-enhancing beauty products, we thought we had seen it all.

But this week in New York City, Beverly Hills-based facialist Ole Henriksen -- who has an eponymous, cult-favorite skincare line -- launched a product we've never before laid eyes on: An eye peel.

That's right, a chemical peel for your eyes.

The concept itself seems counterintuitive; since the tissue around our eyes is so thin and delicate, most exfoliation products recommended to avoid the eye area, or face redness and irritation. But Ole Henriksen claims that the formula for Truth Is In The Eyes, which is available for $65 at Sephora stores nationwide and on Sephora.com, is gentle on the eyes, yet big on results.

"It's the very first peel system designed expressly for the fragile eye region. It's formulated with gentle Alpha Hydroxy Acids (AHAs) to exfoliate away dead skin cells and encourage cell turnover and renewal, dramatically reducing the appearance of fine lines and wrinkles," Stacey Webb, director of marketing for the brand, told StyleList.

The AHAs at play are glycolic and lactic acid, which are both known for rapidly increasing the body's natural rate of cell turnover. That translates into a lessening of fine wrinkles, and preventing new ones from forming.

The eye serum also contains micro algae, soy and rice bran protein to firm skin, boost collagen production and improve circulation to reduce dark circles and puffiness.

We're intrigued by the before and after shots of clients (example below) who have used Truth is in the Eyes, which the brand says are completely untouched.

A client before (left) and after (right) the eye peel. Courtesy Photo

Instructions say to apply a thin layer around the eye area nightly, taking care to avoid the lid. Because the peel's sole mission is to exfoliate and renew, you'll still need to follow up with an eye cream for moisture needs.

Henriksen's Sunset Boulevard store front was the first west coast spa to introduce microdermabrasion treatments years ago; could the skin guru be on to the next big spa trend?

Speaking of which, find out about the next generation of chemical peels.