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Beyoncé Accused of Stealing Leggings Design

by Erin Donnelly (Subscribe to Erin Donnelly's posts)
Posted Aug 24th 2010 at 1:26PM  
30 Comments
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Heavy Metal Leggings ELabel Beyoncé Deréon Fall 200 ad campaign copy

"Heavy Metal" leggings by E-Label (left) and the Deréon pair in question as seen on Beyoncé in her Fall 2010 ad campaign (right). Photo: ELabel.com | TheBeyonceNetwork.com

That whole imitation-is-the-sincerest-form-of-flattery thing? Yeah, not so much.

Icelandic fashion brand E-label, who has a flagship store in Reykjavik and has been featured in fashion magazines including ELLE UK and i-D, is accusing Beyoncé of copying its design for a pair of studded leggings featured in her Deréon Fall/Holiday 2010 collection, Celebrity Clothing Line reports.

"This is naturally huge, and I am still half in shock," E-label's Helba Hallgrimsdottir told the celebrity fashion line-focused website.

"I didn't twig straight away that this was her own label: I just thought she was wearing our leggings.

"It is practically just copy/paste."

Well, not exactly. The Deréon leggings, which Beyoncé rocks in the fashion house's latest campaign, are black with six studded rows of differing heights running down the leg.

The E-label version, meanwhile, features a more grid-like pattern of studs covering the entire front leg.

E-label claims Beyoncé purchased a pair of its "Heavy Metal" leggings from the Edit section of Topshop, an area of the store that highlights up-and-coming designers, last November, according to the website.

The brand admits that the design isn't copyrighted (oops!), but the reports that Beyoncé bought a pair of the brand's leggings at the fast-fashion retailer probably won't go over to well if they decide to sue, which E-label says may happen in the future.

Deréon did not respond to StyleList's request for comment.

In related news, see which celebrity designer is being sued of her new fashion line's name.

Read All Comments
Filed under: Fashion, Celebrity, News, Designers & Brands, Celebrity Style
Tags: beyonce, celebrity ad campaigns, celebrity fashion lines, Copying, copyright, dereon, designs, e-label, house of dereon, leggings, studded leggings
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READER COMMENTS

(29)Add A Comment

Corinthia Rankin, 8-24-2010, 6:02PM

Half a star vote downvote upReport
Corinthia Rankin

Hello my name is Corinthia, I absoluty love your desginer legging they are so elligent. I am majoring in fashion, I love fashion, I love clothes, and i love styling. I think i would do very great in the fashion industry, I am very aware that the fashion world is very competitive, but i have the drive and ability, and believe that i will make it to my dream.

Reply »

AL Denava, 8-25-2010, 7:24AM

1 star vote downvote upReport
AL Denava

Are you hoping that after a person reads all the ADs they'll realize OMG I just have to comment. It would be nice to actually see comments but hey nice job of pitching your fashion career there Corinthia Rankin elegant yes that's how you spell it. When you left this page did you wonder how many people where going to contact you to be the new rising star or did the wind ruffle your trailer panels and bring you back to reality? It would be nice to see comments left by real people!!!!

Reply »

colleen, 8-25-2010, 12:40PM

2 stars vote downvote upReport
colleen

Gosh Al, that was little rough. Did someone crush your dreams and now you are out for revenge?

»

ennui, 8-25-2010, 7:58AM

2 stars vote downvote upReport
ennui

BEYONCE IS A SELF-HATING BLACK WOMAN WHO SPORTS WHITE WIGS, BLOND NO LESS, WHO IS FOLLOWED BY BRAIN DEAD IDIOTS WHO REALLY BELIEVE THAT SUCH SLAVE MENTALITY BEHAVIOR IS EMPOWERING....REPULSIVE.

Reply »

Besty Ross, 8-25-2010, 8:42AM

Half a star vote downvote upReport
Besty Ross

I truly agree with you, especially black women sporting blond wigs, even their own hair and tings . This is dispicable, can't understand why black women would want to look like white women anyway.

»

bob, 8-25-2010, 8:54AM

2.5 stars vote downvote upReport
bob

ennui: Did you know that if you click on a person's name you can read every comment they've made?

Per ALL of your posts, you sound like an incredibly bitter man; I can't imagine what it would be like to such a negative, contemptuous human being.

With no sarcastic intent, I hope for your own quality of life you can learn to focus on the many positive aspects of this world and the wonderful feelings it brings to be kind to others instead of ruminating in hatred and projecting it onto mankind.

»

juana, 8-25-2010, 11:02AM

2 stars vote downvote upReport
juana

QQ....when are you going to stop posting the same comment about women who wear wigs/weaves. When you start paying for their unbeweavable look then you can complain. Otherwise, give it a rest already.

»

colleen, 8-25-2010, 7:59AM

3 stars vote downvote upReport
colleen

ok, these aren't new, I remember leggings like these in the '80's

Reply »

juniper, 8-25-2010, 8:32AM

2 stars vote downvote upReport
juniper

I imagine that Beyonce used the leggings as "inspiration". She should have known better, though. They do look pretty similar.
The 80s are back, eh? first the 60s, then the 70s, and now the 80s. Will it continue circling round and round?

http://www.zoara.com

Reply »

sweetie, 8-25-2010, 10:12AM

2.5 stars vote downvote upReport
sweetie

what does "elligent" mean :)

Reply »

kris, 8-25-2010, 1:19PM

2 stars vote downvote upReport
kris

She prob misspelled ELEGANT! :)

»

Steve, 8-25-2010, 10:57AM

1 star vote downvote upReport
Steve

Doesn't Beyonce have enough money without copying someone else's styles? Why do you people buy her crap? She is out to be another filthy rich Oprah.

Reply »

Connie, 8-25-2010, 10:46AM

2 stars vote downvote upReport
Connie

the brand that is suing, their version isnt very attractive, and the only reason bs are is cuz shes posing in them like that...so idk its silly to think theyd get anywhere...

Reply »

John, 8-25-2010, 10:57AM

1 star vote downvote upReport
John

These people copy and plagerize everything.

Reply »

Marie, 8-25-2010, 11:29AM

2 stars vote downvote upReport
Marie

WHAT IS THE PROBLEM HERE? Isn't fashion improvising on something that already exists? If we are now going back to the 80"s that means taking pieces of clothing from that era and making slight changes to bring it up to date. Beyonce took a pair of leggings and put her own spin on it, and created something lovely and sexy. Get over it and move on to something more important.

Reply »

Carlos, 8-25-2010, 11:15AM

2 stars vote downvote upReport
Carlos

Beyonce is just gross and disgusting, Nothing about her is original, just like lady caca un original
Beyonce copies everyone including the great Kylie Minogue
and lady caca copies Dale Bozszie of Missing Persons go on youtube.com
and look for Missing Persons video Give, or Right now , or any other Missing Persons videoi u will see lady caca is a loser

Reply »

ENNUI, 8-25-2010, 11:17AM

2 stars vote downvote upReport
ENNUI

to tony....i am not "jealous"...i am thankful i am not an empty-headed dunce like yourself....now go off and do something usefull...you are dull....at least the idiot "juana" was able to string a couple of disjointed thoughts together....somewhat.

Reply »

Randy, 8-25-2010, 11:19AM

2 stars vote downvote upReport
Randy

While not a fan of Beyonces AT ALL...the photo is great except it looks like she has size 15 feet.

Reply »

KIM, 8-25-2010, 11:33AM

2 stars vote downvote upReport
KIM

I JUST WISH THAT THE WOMEN WOULD KEEP THEIR CLOTHES ON, I AM A BIT OLDER AND REMEMBER WHEN FEMALE SINGERS WERE NOTED FOR THEIR --- SINGING TALENTS!!! DANCING AND ACTING AS WELL, BUT THEY MANAGED TO KEEP THE CLOTHES ON

Reply »

sethjj1975, 8-25-2010, 11:37AM

2.5 stars vote downvote upReport
sethjj1975

Beyonce's are much cuter. If anything she bought theirs and realized how gaudy they were, then designed her own version to be sexier rather than "retro-boring." It's like comparing a disco ball to a swarovski crystal.

Reply »

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