Christina Hendricks behind-the-scenes shots London Fog Fall 2010 campaign leopard print trench coat jacket red hair

Christina Hendricks in a behind-the-scenes shot from London Fog's fall ad campaign. Photo courtesy of London Fog

Rainy days just got a little bit brighter (or sexier, at least) thanks to the new London Fog Fall 2010 ad campaign starring "Mad Men" siren Christina Hendricks.

The ravishing redhead flaunts her famous curves in the sultry black-and-white images, which are set to debut in October, according to a company press release.

In one shot Hendricks exposes the lacy bra she's wearing underneath her black trench (top that, flashers!), while another photo sees her in full Joan Harris mode, sporting a beehive, cinched animal-print trench coat that exposes plenty of cleavage, and toting a chic handbag.

Additional images see her modeling everything from a classic khaki trench to a little black dress to a menswear-inspired button-down shirt and tie.

The folks at Sterling Cooper Draper Pryce couldn't have done it better.

Christina Hendricks behind-the-scenes shots London Fog Fall 2010 campaign leopard print trench coat jacket red hair black trench car couch purse

Christina Hendricks in the trenches of London Fog's Fall 2010 ad campaign. Photos courtesy of London Fog

To see more of the campaign, which has previously starred Eva Longoria Parker and Gisele Bundchen, check out the video below.


Meanwhile, Hendricks is also modeling for one lucky Etsy designer.