To build up even more hype around the second annual
Fashion's Night Out, the powers that be behind the big event have released an enthusiastic campaign featuring a bevy of top models.

Directed by iconic fashion photographer Peter Lindbergh, the video shows 14 models in neighborhoods across New York City encouraging folks to shop Sept. 10 and support the fashion industry.

Vogue contributing editor Tabitha Simmons pulled fall's hottest looks and pieces from the Fashion's Night Out official apparel collection for the group, which includes Victoria's Secret stunners Miranda Kerr (who just announced her pregnancy), Karolina Kurkova, Doutzen Kroes, and Chanel Iman, as well as Lara Stone, Liya Kebede, Karlie Kloss, Abbey Lee Kershaw, Stella Tennant, Lily Donaldson, Jourdan Dunn, Sasha Pivovarova, Joan Smalls, and Caroline Trentini.

The PSA will be plastered all over New York -- in taxi cabs, television commercials, and online -- leading up to the event.

In related news, check out our guide to the who, what, and where of Fashion's Night Out 2010!