And the bargain shoe retailer will soon ship almost 100 new beauty items to about 1,500 select stores by October, which includes yummy treats for eyes, nails, lips (on one of the first published pictures of the line, above) and body with equally delicious prices.
The items will be sold under The Unforgettable Moments and Zoe & Zac Naturals labels with nearly 90 percent of all the goods retailing for under $10.
Sounds like a sprint through the discount store is about to get even more dangerous.
Unforgettable Moments has its design roots in dyeable wedding shoes at the retailer, and the beauty line will carry similar pastel-shaded enchantment. Expect pretty palettes, nail polishes, lip glosses and fragrance gift sets you'll want to reach for when getting ready for special days and nights.
Meanwhile, Zoe & Zac Naturals takes a cue from the sustainable shoe line it's inspired by, and features recyclable packaging and formulas free of parabens, sodium lauryl sulfate and phthalates. Look for sparkling and fruity body items, lip butters, sheer palettes and even a line of mini hand sanitizers to launch.
"Zoe & Zac is all about keeping the glamour in beauty, while of course taking the extra step to be sure it is good for you and the environment," says a spokesperson for Payless.
Looking for more good-for-you beauty picks? Check out the best new paraben-free launches!