First, reports surfaced that the supermodel's clothing line had gotten the heave-ho from Topshop.
Now, the UK edition of Cosmopolitan magazine claims that young women would rather look like "Mad Men" actress Christina Hendricks than the iconic waif, the Telegraph reports.
Except, you know, Hendricks's Barbie alter ego, which is suspiciously curve free.
Hendricks -- currently starring in London Fog's new campaign -- has also recently been praised by Britain's Equalities Minister Lynne Featherstone for setting a great body-image example with her hourglass figure.
But don't beat yourself up, Kate -- at least the fellas want your body. According to a new study, Moss has the perfect waist-to-hip ratio for attracting men. Feel better?
Meanwhile, check out Hendricks flaunting her curves in a lilac Zac Posen at the Emmys.