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Keratin Complex Introduces New Express Blowout

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Aug 31st 2010 at 1:30PM  
13 Comments
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Keratin hair treatment

Keratin Complex is offering a cheaper, express blowout hair treatment that tames frizz. Courtesy Photo

The creators of the popular Keratin Complex Smoothing Therapy are launching a new express version that is cheaper, faster, and requires much less "downtime" than the original.

Keratin Complex's Express Blow Out is a lighter take on their trademark treatment that leaves hair frizz-free for up to six weeks.

The service can be performed in just one hour instead of three, and our writer who tried the original version will be happy to know that you can shower just eight hours post-treatment instead of the challenging three days you have to hold out for the original. (Her boyfriend wasn't too happy about that.)

And the best part: the Express Blow Out will be about 50 percent cheaper than the original silkifier -- bringing the cost to $100 and up, depending on the area of the country and length and texture of the hair being treated.

Frizz-beleaguered customers who are on a budget have been asking for something like this, says vice president of marketing, Lindsey Soloman.

"We understand that in this economy, not everyone can spend $350 on their hair. We don't want them going down the street and getting some cheap one percent keratin knock-off. This quicker, shorter solution allows us to offer the same results for a lower price point," said Soloman at the New York launch event at Sahag Workshop salon.

Like the original, the express version can be used on any hair type -- including strands that have been permed, color-treated and Japanese-straightened.

Your after-care will determine your results. If you're an athletic type who is showering and washing your hair twice a day, the finish may last three weeks. But most can enjoy silky smooth locks for closer to six weeks.

And according to Soloman, busy moms make up a large percentage of customers.

"It's great for moms who need to be in and out of the bathroom in seven minutes and who do their mascara in the car or on the train. They can also enjoy activities with their kids like going in the pool, without worrying about what their hair is going to look like," said Soloman.

But if you're a fan of the original and its longer three month-long results, have no fear. It will continue to be available.

To find a salon near you that carries the treatment, visit the Keratin Complex website.

And for more frizz-fighting news, check out our before and after pictures with Avon's new Lotus Shield.
Read All Comments
Filed under: Cuts & Style, Hair, News
Tags: blowout, Brazilian Keratin, frizz, frizz fighter, frizzy hair, Keratin, Keratin Complex, Keratin Complex Express Blow Out, Keratin hair treatment, straight hair
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READER COMMENTS

(13)Add A Comment

matie, 8-31-2010, 4:09PM

2 stars vote downvote upReport
matie

That's great! I'm also using a brand called Maxliss and so far it has been awesome, it doesn't damage the hair as others have claimed about other treatments. Their Taip line of shampoos is also very good and it's not that expensive.

Reply »

Kelly, 9-02-2010, 3:06PM

2 stars vote downvote upReport
Kelly

Where can I buy Brazilian keratin in miami?

Reply »

Linda, 9-04-2010, 12:34AM

2 stars vote downvote upReport
Linda

I am doing Keratin Smoothing Therapy treatments that make hair stright anti frizz and so silky I am amaze how silky it gets the hair ! at my salon hair by the Sea in Pacifica ca 650-355-5773

Reply »

sharon, 9-26-2010, 3:35PM

2 stars vote downvote upReport
sharon

one hair salon did excellent job on my hair i got done Keratin blow out and I am very happy with it, Got its a miracle

Reply »

shella, 9-28-2010, 3:11PM

2 stars vote downvote upReport
shella

Hi,I love my hair after i had keratin treatment it is soooo silky and frizz free even if i go out on rainy days i got it done from 1 hair salon they did excellent job. Its on suwanee dam road ph-678-714-1038

»

heather, 10-11-2010, 11:28AM

2 stars vote downvote upReport
heather

Does the express treatment have any chemicals in it?

Reply »

deana gibson, 10-24-2010, 11:36PM

2 stars vote downvote upReport
deana gibson

hairstyles on cedar road 757-485-4247 is now offering the new keratain blow out for only 250.00 with shampoo n conditioner to take home n only takes one hour to do start to finish..u will love ur new sexy sikly frizz free smooth hair..call today an make ur appt

Reply »

Luiza DiMuccio, 11-16-2010, 3:58PM

2 stars vote downvote upReport
Luiza DiMuccio

Hello Gorgeous in Netcong NJ is offering the Keratin Express Blow Out for $99 till 12/31/2010. Takes one hour and hair is silky smooth. (973)448-8832. (Check us out on Facebook)

Reply »

Cindy, 2-16-2011, 1:10PM

2 stars vote downvote upReport
Cindy

I had the keratin express blowout from 'Your Salon' in Byram ($95 I believe). They are absolutely fantastic. Ask for Jamie. I have had it done twice and am so happy with the results!!!

»

Keratin, 3-11-2011, 2:18AM

2 stars vote downvote upReport
Keratin

Hello, I love my hair after I had done keratin treatment from Salon Favorite (310-584-8484). It looks amazing. I feel myself as more beautiful.

Reply »

Evelyn, 3-28-2011, 3:42PM

2 stars vote downvote upReport
Evelyn

I love the Keratin Complex Blow out it is amazing and you can shampoo the next day. My clients are so happy and have been raving about it and send all their friends

Reply »

lou, 4-24-2011, 4:59PM

2 stars vote downvote upReport
lou

does treatment last longer if you wait more than a day to shampoo?

»

Amarilys, 4-25-2011, 2:42PM

2 stars vote downvote upReport
Amarilys

Then I don't understand what we did wrong. I did on my daughter's hair ( she is 14) and it didn't take at all!!
i followed the instrucions on the bottle to the T, even watched a video on youtube from Coppolastylist and we waited 8 hours for her to wash her hair... nothing ... curls were the same, hair texture didn't change either... maybe the bottle I bought was expired...
what a disapointment!!

Reply »

 
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