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Natural Ingredients Meet High Tech Beauty: The Nu Natural

by Grace Gold (Subscribe to Grace Gold's posts)
Posted Aug 31st 2010 at 12:00AM  
24 Comments
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Prive Concept Vert Volumizing Froth, Sue Devitt Eye Intensifying Mascara and Dr. Brandt Time Arrest Creme Deluxe.Courtesy Photo (3)

High-tech science and nature are meeting head-on in the beauty world.

But instead of clashing, brands have begun to embrace the two seemingly very different ingredient ethos in order to create products that work better and are better for you, a hybrid of technologies and ideologies that the beauty industry is calling the "Nu Natural."

Today's Nu Natural beauty delivers the kind of results consumers have come to expect from their favorite must-haves, but without the controversial fillers of yesterday -- and with the added boost of natural ingredients that many are excited to find produce amazing results.

Taya Tomasello of the trend-forecasting Mintel Beauty Innovation predicted the Nu Natural focus back in January, and will speak about the trend at the upcoming HBA Global Expo in New York, which is one of the industry's top tradeshows.

"There are still many consumers who want to stick with what they know, and the brands they know," Tomasello tells StyleList. "There is also concern that natural anti-aging products, for example, won't work as well as their chemical counterparts. The blending of natural and high-tech opens the 'natural' space to a wider audience."

Another sign of the trend is the explosion of products now labeling themselves with "free from" claims. Yet many of these products still contain potent synthetic actives, along with natural ingredients.

"Essentially, we're looking at products that boast both the benefits of natural ingredients as well as their high-tech counterparts, showing that when they are found together, the potential is greater," says Tomasello.

And this is just the beginning; experts predict we'll only see more exotic natural ingredient pairings with high-tech actives.

"We could see this trend take a step further to provide greater traceability on ingredients -- perhaps even including fair trade certifications when ingredients are specifically sourced," says Tomasello.

Read on for the latest launches that merge the power of science with the beauty of nature.

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The Nu Natural Skincare
Check out the Nu Natural skincare lines, which serve up natural ingredients with a dash of science.
Courtesy Photo

Sun Damage Repair Treatments


Garnier Nutritioniste Skin Renew Anti-Sun Damage Daily Moisture Lotion
, $12.99

The popular bargain brand combines vitamin C with pine essence, which studies have shown to be especially effective in breaking apart pigmentation clusters just below the skin's surface. Lycopene and full spectrum SPF 28 protects against future damage. Garnier claims that you'll see sun spots begin to fade within two weeks of daily use.

Sun Damage Repair Treatments


Clinique Repairwear Laser Focus Wrinkle & UV Damage Corrector
, $44.50

The newest addition to its popular Repairwear line of anti-aging products, Clinique's Laser Focus combines a potent peptide complex and antioxidants like pomegranate juice extract and vitamins C and E to boost natural collagen production and cell turnover. The formula also boasts three patented enzymes contained in liposome technology that reverse the UV damage the brand refers to as "solar scars."

Sun Damage Repair Treatments


La Mer The Regenerating Serum
, $250

Known for its creation by an aerospace physicist as a burn cream for lab accidents, as well as its super-luxe price points, La Mer's newest launch treats the lines and wrinkles incurred by sun damage as "micro scars" of chronic inflammation that destroy collagen. A bio-fermented formula containing marine plant stem cells, antioxidant lime tea and a sea algae and peptide complex targets the areas of skin stress. Colloidal gold -- or nano gold particles suspended in water -- offer a fancy smoothing and firming finish to the serum.

Sun Damage Repair Treatments


MyChelle Apple Brightening Serum
, $44.29

MyChelle's serum rides the current apple stem cell technology trend with a formula that includes power antioxidants resveratrol and organic acai to protect against free radical damage and strengthen skin against future damage. Marine extract Algowhite reduces pigmentation, while the peptide Melanosatine 5 prevents the activation of tyrosinase, which causes the pesky darkness to form in the first place.

Sun Damage Repair Treatments


L'Oréal Paris RevitaLift Complete SPF 30 Day Lotion
, $16.99

If sun spots have mottled your complexion, L'Oréal's newest lotion treats photoaging daily with a blend of pro-retinol A and elastin that unite for rapid cell turnover. SPF 30 is added to protect the results you achieve and prevent future sun damage. The lighter lotion is perfect for normal to oily skin types that otherwise clog underneath heavier anti-aging creams.

Sun Damage Repair Treatments


Comfort Zone Sun Soul After Sun Face Cream
, $28.50

Your best bet for immediate post-sun treatment is a moisturizer that both replenishes and nourishes. Comfort Zone's new face cream uses Argan oil to comfort skin with its natural fatty acids, and biosaccharide gum 2 to reduce inflammation. The narcissus bulb prolongs the cellular cycle, which means improved elasticity. You'll also get a gentle cooling sensation upon application, thanks to menthyl lactate.

Sun Damage Repair Treatments


Perricone MD More Than Moisture SPF 30
, $65

If sun rays have left your skin parched and thirsty, Dr. Perricone's new moisturizer uses soothing olive oil polyphenols, brightening vitamin C, exfoliating alpha lipoic acid and firming DMAE for a full replenishing punch-in-one. Non-chemical mineral sunscreen protection makes it an ideal choice for sensitive skins that react to other UV ray protectors.

Sun Damage Repair Treatments


Olay Total Effects Moisturizer Plus Cooling Hydration
, $18.99

Beach bums can protect skin more effectively with a lotion like Olay's Total Effects Moisturizer Plus instead of just slathering on traditional sunscreen. The moisturizer is a lightweight fluid that uses niacinamide -- or vitamin B3 -- as well as pro-vitamin B5 to restore the skin's natural moisture barrier. Cooling water technology is released upon contact, which soothes sun-stressed skin and refreshes with a kick of mint extract.

Sun Damage Repair Treatments


Beautisol Pure Peptide Rescue Serum
, $120

Formulated for pure sun damage reversal purposes, Beautisol's peptide-packed serum targets collagen creation, wrinkle reduction, and brown spot brightening. Think of it as a heavy-duty replenisher for mature skins who have already seen more than their share of sunny days -- and the after-effects.

Sun Damage Repair Treatments


CeraVe Facial Moisturizing Lotion AM
, $13.99

For sensitive skins who are afraid to try more complex and heavier creams, CeraVe's light lotion is a gentle alternative that still offers the basic sun damage-reversing ingredients of ceramides and niacinamide. Hyaluronic acid deftly hydrates without adding grease or weight to the skin, and non-irritating zinc oxide offers full sunscreen protection.

Sun Damage Repair Treatments

Read All Comments
Filed under: Beauty, Skin & Body
Tags: healthy beautiful you, HealthyBeautifulYou, natural, nu natural, NuNatural
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READER COMMENTS

(24)Add A Comment

ennui, 8-31-2010, 6:34PM

2 stars vote downvote upReport
ennui

ALL OF THESE PRODUCTS REALLY DO NOTHING....A WASTE OF MONEY...USE VASELINE, IT'S BETTER

Reply »

Linda, 9-04-2010, 2:26PM

2 stars vote downvote upReport
Linda

Does vaseline really work? What about olive oil?

»

Freda, 9-04-2010, 2:42PM

2 stars vote downvote upReport
Freda

Yeah! Clog up those pores with VASELINE!

»

kaysings, 9-04-2010, 2:57PM

2 stars vote downvote upReport
kaysings

Just more marketing disguised as "advice". Trying to get people to spend money they don't have on garbage they don't need.

Reply »

john, 9-04-2010, 3:03PM

3 stars vote downvote upReport
john

can they use the technologies to provide recyclable packaging for all of those "favorite must-haves"? the beauty industry doesn't seem to have joined the green efforts to package the products differently, e.g. refillable containers, etc. i hate throwing out perfectly good plastic bottles that can be reused.

Reply »

maggee, 9-04-2010, 3:14PM

2.5 stars vote downvote upReport
maggee

Beauty is in the eye of the beholder

Ladies, we do not need all the junk

Reply »

bendiss, 9-04-2010, 3:41PM

2 stars vote downvote upReport
bendiss

This is bull. They just slapped a new label on what they've been doing all along. Anyone who ever read the BACK of these products and took a real look at the ingredient lists could easily see that 'all natural' products always had synthetic ingredients in them. The beauty industry makes billions of dollars every year by lying to women and making them feel ugly and inadequate. Most women can take perfectly good care of your skin with drugstore products, but they don't want you to know that. Gently clean your skin with Cetaphil, Olay, Cerave, or Neutrogena and a washcloth to exfoliate; use an alcohol free and fragrance free toner with antioxidants, use the right texture/formula moisturizer with appropriate sunscreen during the day for your skin type, and use the appropriate treatment for your face at night (I have oily skin, so I use a BHA treatment from Paula's Choice). I only wear face powder to help with the excess oil. I am not beautiful by any means, but I am content when I look in the mirror each night after I wash my face. :)

Reply »

Faith, 9-04-2010, 3:53PM

2 stars vote downvote upReport
Faith

I honestly like to make myself up and dress up. But only when neccesary, like I won't wear make up just to go grocery shopping or to take a walk outside. It's just my preference. I don't find anything wrong with prettying yourself up as long as you know that even without it you feel just as beautiful. Power to technology now to integrating natural ingredients to soften our skin and make it radiant. The look now is to look au natural not cakey or fake.

Reply »

Brian, 9-04-2010, 4:12PM

1 star vote downvote upReport
Brian

I bet everyone who said things like "women don't need this junk" and complain about marketing and whatnot are all very ugly. Of course this stuff doesn't make an ugly duckling into a swan...it just helps fight aging.

Reply »

me, 9-04-2010, 4:28PM

2 stars vote downvote upReport
me

pshhht no one really needs this stuff...I'm not gonna talk about it on the other hand because I never tried any of it (don't plane on it either), I hate vaseline also. I rather use something from aveeno line. If you can't pronounce half the ingredients in what you buy or have to ask yourself "whats that"? juss stay away.

Reply »

me, 9-04-2010, 9:13PM

2 stars vote downvote upReport
me

pshhht no one really needs this stuff...I'm not gonna talk about it on the other hand because I never tried any of it (don't plane on it either), I hate vaseline also. I rather use something from aveeno line. If you can't pronounce half the ingredients in what you buy or have to ask yourself "whats that"? juss stay away.

Reply »

Ashley, 9-04-2010, 4:45PM

2.5 stars vote downvote upReport
Ashley

I use Dr. Bronner's for my hair, face, and body wash (all in one!) and condition occasionally and it's great.

Makeup isn't a necessity and it certainly won't replace eating a healthy diet rich in vegetables and exercise to make someone beautiful. Anti-aging creams are absolutely silly; just look at most yoga instructors: most are vegetarians and exercise daily, and they are radiant, even into their 60s.

Beauty can be found in healthfulness, not a $30 bottle of chemicals to smear on in the hopes of looking better.

When a person meditates, exercises, eats healthfully, and loves their body, they look and feel beautiful, and it shows.

Reply »

sheridan, 9-07-2010, 4:37PM

2 stars vote downvote upReport
sheridan


Good advice mostly Ashley, but most women can still use some help from good skin care and makeup. I never go without either one and also include healthy eating, walking 5 miles a day , etc. Too many women today go out wearing just any old thing, no makeup, hair looking like it hasn't even been brushed etc. It's looks terrible! HAVE SOME PRIDE IN YOURSELVES LADIES (AND GUYS)! Your husband, wife or whoever will certainly THANK YOU.

»

Dena, 9-04-2010, 5:55PM

2 stars vote downvote upReport
Dena

try Sensaria - all natural cruelty free - www.sensaria.com/dmoore - MADE IN THE USA

Reply »

Dena, 9-04-2010, 6:01PM

2 stars vote downvote upReport
Dena

We all have to wash from head to toe - so why not do it with all natural products like Sensaria! We also have to protect and moisturize our skin and Sensaria can do that too!! www.sensaria.com/dmoore

Reply »

jlw, 9-04-2010, 6:43PM

2 stars vote downvote upReport
jlw

How about 'Nothing Nu Naturals'? Just relabeling/branding. Put a drop of natural aloe in with the chemicals, and there you have it. It's not unlike being kinda pregnant.

Reply »

Suzanne, 9-04-2010, 6:50PM

2 stars vote downvote upReport
Suzanne

Remember this whenever a product claims to be 'all natural'...........so is Poision Ivy!

Reply »

diva, 9-04-2010, 6:52PM

2 stars vote downvote upReport
diva

I am a 56 year old woman who has no lines on her face. Nothing but Vaseline, Cocoa Butter and Olive Oil.

The people down below who are recommending these products are trying to make a $$.

I have been asked to do Commercials,however, I am not that vain or want attention brought to me any more than what I receive!!

Reply »

sheilatread, 9-05-2010, 3:13AM

2 stars vote downvote upReport
sheilatread

Olive oil works- small molecules penetrate skin. It's bio-compatable. Vaseline is PETROLEUM based- use your head! Oil of Olay, Jafra, Mary K, Aveeno, Ponds, Neutrogena,Artistic, Avon, etc. are ALL CRAP!!! Either use Professional-NOT over-the -counter GARBAGE (some of which, mentioned above), or use REAL, NATURAL items, such as: olive oil, oatmeal, aloe, yogurt,etc., along with a sensible diet, consisting of lots of raw fruits & vegetables, fish, H2O, plenty of exercise & rest. And FORGET about yoga teachers-they usually look OLD & WRINKLED long befoe 60yrs. old!

Reply »

Anna, 9-04-2010, 7:31PM

2 stars vote downvote upReport
Anna

Three top notch dermatologists that I have seen all agree on Vaseline for skin care or even Ponds. Recommendation per all three, do not waste your money on the high end products. I am 67, total scandinavian w/ few if any wrinkles and a past sun worshipper from CA.

Reply »

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