Quoting exclusive "market sources," WWD reports that on Sept. 9, the fast fashion chain will announce its next collaborators as none other than French fashion house Lanvin and its genius creative director Alber Elbaz.
In a series of seven black-and-white teaser videos posted on H&M's Facebook and YouTube pages over the last two days, fans have gotten snippets of quotes that are most likely from the next chosen designer.
Coming through the mouths of both male and female actors, the French-accented words sound a lot like something the dreamy and whimsical Elbaz would say. Here's a sampling:
"With design we are actually dealing with real and surreal, with surreal and real, with fantasy and a dream, dream and fantasy. The mix of the two, I think, is the essence of design. It's this emotional and rational, both at the same time."
"I think it's actually really important today to be relevant, not cool. Because once cool, then cold. So 'relevant,' I find it quite important. I also think, as a designer, my biggest fear is actually to run out of ideas."
"Smart women are so beautiful. I think they are the most beautiful to me. I also think that men and women that are comfortable within their own skin are gorgeous."
"The most interesting part, for me, personally, in this collaboration was meeting the men and women at H&M, the people behind the label. It was quite fabulous to see that we actually share the same speed in fashion: fast, fast, fast, fast, fast."
"This collection is very melodramatic. Very, very melodramatic. It's actually very emotional, very funny, very us."
Comparing these pulled quotes with clips of actual Elbaz interviews, we'd have to say they do strike us as very similar.
Of course, Lanvin being one of the most directional labels in the industry, an H&M collaboration with the brand would most likely trump the much-hyped past partnerships with Karl Lagerfeld, Stella McCartney, Sonia Rykiel, and Rei Kawakubo of Comme des Garçons.
After watching the YouTube videos, do you think WWD has it right? Let us know in a comment below.
Speaking of affordable designer fashion, read up on Monique Lhuillier's lower-priced line of bridesmaid and evening dresses.